BC: Promotional Pop!!!!!! | Tick Tock!
FC: Promotional Elements pg. 466-469 By Stephnaie Beasley
1: Advertising Personal Selling Public Relations Sales Promotion Direct Marketing | The Promotional Elements:
2: Mass Selling vs. | Mass selling -used with groups of prospective buyers examples: Advertising Sales Promotion Public Relations
3: Customized Interaction | Customized Interaction - between a seller and a prospective buyer examples: Personal Selling Direct Marketing
4: Advertising: -any paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor -TV, radio,magazine ads... Sales Promotion: -a short-term inducement of value offered to arouse interest in buying a good or service. - coupons, rebates, samples and contests!
5: Public Relations: -a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, etc. about a company and its products or services. | -reviews, blogs, news stories, annual reports
6: Personal Selling: -the two-way flow of communication between a buyer and a seller, designed to influence a person's purchase decision (modifiable message) -salesperson, waiter...
7: Direct Marketing: -direct communication with customers to generate a response in the form of an order, information, or visits to retail outlets -face to face, direct mail, catalogs, telephone solicitations, and online marketing...