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Project Portfolio

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BC: Thank you for taking the time to look through my Project Portfolio. - Sara

FC: Sara Goldberg Project Portfolio

1: My academic and social life has given me many opportunities to exercise my marketing skills, turning the textbooks into everyday examples. This portfolio will give you a taste of some of the work I have done through out my Bachelors. - Sara

2: Direct Response Marketing

3: - List Management and Validation: I was responsible for updating 100 contacts using phone, email, and Internet search. - Using viral media such as Blogs, Twitter, Facebook and YouTube to promote the Charity event Comedy for a Cause. - Conducted a full analysis of a Direct Response Marketing Campaign | 1.13.09 | Practical application of course content Via Projects:

4: Retailing | - Building Sustainable Relationships in Retailing - Strategic Planning - Full trading Area and Location Analysis - Market Research and Consumer Survey - Target Market Definition - Retail Layout - Promotion - Franchising and Joint Ventures - Brand Positioning - Brand Recognition | Practical Application of Retailing concepts: Developed a full Retail Plan for Dunkin Donuts, Focusing on all aspects including:

5: Performed compete location analysis to pinpoint ideal retail location.

6: Personal Selling | This class developed my: - Presentation skill - Sales calls - Sales Pitch - Interview Skills - Relationship Building Skills | The term project was to make a full sales pitch to a company, to have them buy your product. For the purpose of this project I created a Nintendo Wii to be sold at LuluLemon.

7: As a Founder and Board member of the Jewish Commerce Student's Society I have developed a curriculum that offers Business Students opportunities such as: | J C S S | - Networking events - Mentorship Programs - Resume Workshop's - Interview Prep - A day in the life of a professional in their field - Brining in Business Speakers

8: Decision Sciences and Management Information Systems | In this class we explored the many uses of Microsoft Excel, Access and PowerPoint.

10: Other Business Classes I have taken throughout my Bachelor's: | Business Critical Thinking Business Communication Business Statistics Financial Accounting Analysis of Markets Organizational Behavior Product Operations Management Intro to Finance Managerial Accounting Entrepreneurship Micro Economics Macro Economics

11: Marketing classes I have taken to this date: | Direct Response Marketing Introduction to Marketing Consumer Behavior Market Research Advertising Personal Selling Retailing

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  • By: Sara G.
  • Joined: almost 6 years ago
  • Published Mixbooks: 2
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  • Title: Project Portfolio
  • Tags: None
  • Published: almost 6 years ago

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