S: Guess Fragrance
FC: Guess Fragrance's inspiration
1: This book is divided into thems which represents the fragrance
3: According to me, Guess is a very sensual brand. Red lips are so sensual. Consequently, the bottle of the fragrance should be very round and in red colours.
5: Guess is a sensual brand but not a vulgar one. So, I choose these images to show the sensual side of the brand. Women are class and show their womanliness without being vulgar. They are also a bit mysterious. The smell of the fragrance should be like the atmosphere of these photos: sensual, womanliness and not vulgar.
9: I choose red lipsticks because it is the symbol of a glamor woman. Maybe the shape of the bottle can be inspired from this object. The others photos of the Glamor Theme shows the importance of the appearance, accessories and beauty. The bottle should include all these elements: a beautiful design, maybe with decorative elements. The fragrance should be dynamic and playful ( see photos of girls dancing)
12: Guess is also a blinged-out brand. I choose theses images to show the exuberant and golden side of the brand. I think Guess should use the gold color for its bottle. As example, the cork can be gold. The bottle should be a visible object.
15: Guess brand is sexy so I choose the previous photos. The fragrance should be strong and should reveal the attractive power of the womn
16: The name of my fragrance would be "Me". Because it represents the personality of a woman. The fragrance is focused on her appearance, her beauty and her sex-appeal. Women who are wearing this fragrance take great care of them, like fashion and beauty. They are very seductive and like to attract men. They trust in themselves. All the thems I evoke previously are for me characteristics of the brand.
17: Maud Praud