BC: The bottle and the packaging should also be really cared about. The bottle will be something that reminds of vintage parfums | bottles. The liquid would be pink or purple and the box will have two parts. When removing the lid, the bottom part will open like a flower, revealing, between sheets of black and pink silk paper, the jewel that his fragrance is in itself.
FC: "I'm tough, I'm ambitious, and I know exactly what I want. If that makes me a bitch, okay." — Madonna
1: Before I started to work on this project, I thought about Madonna and her influence in music, fashion and world-wide culture. She is a strong woman, with a pretty unique and personal style, and someone who exudes confidence. A trend-setter since her begginings and a music icon wherever she goes. I was too young in the 80s and 90s. But still, I can remember her cone-bra. For me, Madonna is the dancing-queen Madonna, the one who made us jump in the dance floor not so long ago. But she is the "Like a Virgin" girl as well. In conclusion, I imagine this fragrance as having a very strong scent. But being feminine and sexy at the same time. Maybe with some scents only attributed to masculine fragrances. And, most of all, surprising and noticeable. Something that only a girl with a strong personality would wear, who doesn't care about what other people say about her, who takes risks and always ends up having more success than expected.
2: My fragrance is inspired not by Madonna's style, but her personality. She is decided, takes risks and don't let nobody to tell her what she has to do. This fragrance is made thinking of the great women out there, to given them something unique to feel identified with.
3: For the woman who loves a good Girls Night Out, but also appreciates a Romantic Evening In with her loved one, watching a movie and eating popcorn hugging in the couch. | For someone who keeps dreaming, no matter how many nightmares she has already had.
4: I chose dark pink and purple tones to describe this fragrance concept because I want to give it a touch of cuteness, of prepiness and femininism. Because strong women can be and are still princess. It's also a tribute to Hard Candy, because is the most important work of Madonna for me.
5: WHAT THIS FRAGRANCE SHOULD REMIND OF | Our childhood memories, our past is part of what we are now. This parfum should made us aware of the good things of life, reminding us the great cakes out mother baked for our birthday, a juicy fruit stolen from a neighbours tree... And yet be sensual and make us confident the moment we put it on. Even if we wear it with nothing else like Marylin!