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How did you attract/address your audience?

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FC: How Did You Attract/Address Your Audience? | By Lucinda Corrie

1: I attracted my audience using a wide range of methods from my font style to my colour scheme. I feel that my images reflect the genre that I have chosen and that they also compliment the colour scheme well.

2: My initial audience research helped me start off my production and get down the main eye-catchers such as free things and stand-out fonts. | The questionnaire results helped me know and understand what my target audience like and look for in a magazine. | After using all of my research, I saw what I needed to improve through the audience feedback on my front cover, contents page and double-page spread.

3: My audience would tell me a couple of things that they liked about my product and then a couple of things that I could improve on. The majority of feedback I got gave me some constructive criticism which I value because if I didn't receive it, my products may not appeal to my target audience in a sufficient way.

5: My masthead is bold, simple yet effective. The masthead is one of the first things that people look at when seeing a magazine and I think that I have managed to get it the correct size and style to also enable the magazine to appeal to my target audience and relate to my chosen genre of acoustic music.

6: I feel that my photograph on my front page is eye-catching and definitely fits the genre well. The way in which the artist is looking at the audience makes it more personal and appealing. Also, the colours compliment each other well as the artist is wearing quite neutral and laid-back clothing whereas the text writing is brighter and stand out against the artist enough but not too much. The colours on the page also fit in well with the genre, theme and target audience.

7: Similar to most music magazines you'll find on the shelves, the artist's name is in a different font on the front cover to make it stand out more and emphasise the artist shown. The font of my artist's name relates to my target audience and genre too. Also, the colour of the artist's name is following the colour scheme still so it therefore doesn't overpower the image. | The smaller elements on my front cover make the reader take a closer look at the magazine to find out further information on what they'd find inside the magazine. | Words like 'Free' and 'Exclusive' draw attention to themselves so the reader looks closer at the magazine.

9: Music magazine contents pages creatively display what the reader is going to find out in the magazine. They therefore want to make it appealing so that the reader will choose to take time to see what's in store for them. I believe that my contents page meets these requirements. | For my contents page, I used a larger image at the top to keep the reader interested in the main article and two smaller images so that by the time the reader has read through the text, they're still amused Moreover, I have carried on with the colour scheme and font. Lastly, the layout of it is simple and easy to read with an additional 'Editor's Message' to make it more personal.

11: My double-page spread continues with my colour scheme from my front cover and contents page. The main things that the target audience will be attracted to the most is the image, header, sub-heading and pull quote. The main text will also be of interest to the reader but in terms of first glance, the text wouldn't be the main focus. The image fits well with the magazine, genre and theme, including the 'L' boarder. Moreover, the image is emphasising the cheerfulness and calm nature of the artist and the genre. The heading and sub-heading are two of the first things that the reader sees when turning to this page so they have to draw the reader into the article and encourage them to read on. By having a pull quote, it makes the reader want to find out about it, also concluding them to want to read on and find out about it themselves.

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  • By: Lucinda C.
  • Joined: over 4 years ago
  • Published Mixbooks: 0
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  • Title: How did you attract/address your audience?
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  • Started: over 4 years ago
  • Updated: over 4 years ago

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