BC: References Buck, R. (2008, Dec 22). Johns Hopkins University: Exploring museum professions, interviews with today’s museum professionals. Retrieved from http://www.sandboxstudios.org/clientfilemanager/JHU/601/ interviews/RebeccaBuck.mp3. Chicago History Museum. (2012). Home. Retrieved from http://www.chicagohs.org/. Glaser, J. R., & Zenetou, A. A. (1996). Museums: a place to work, planning museum careers. New York, NY: Routledge. Gorman, J. (2008, Dec 8). Johns Hopkins University: Exploring museum professions, interviews with today’s museum professionals. Retrieved from http://www.sandboxstudios.org/clientfilemanager/JHU/601/ interviews/JoanGorman.mp3. Olson, J. (2008, Dec 9). Johns Hopkins University: Exploring museum professions, interviews with today’s museum professionals. Retrieved from http://www.sandboxstudios.org/clientfilemanager/ JHU/601/interviews/JoanOlson.mp3. Schlatter, N. E. (2008). Museum careers: a practical guide for students and novices. Walnut Creek, CA: Left Coast Press.
FC: Chicago History Museum | March 2013 | Second floor, overlooking lobby | Megan Wozniak
1: Main Exhibition | chicagohistory.org/planavisit/exhibitions/crossroads/index
2: Chicago has a multitude of wonderful, first-class museums. Following many of them on Facebook aided in my decision on which museum to visit. Most link their Facebook account to their Twitter and Blog accounts which highlight current exhibitions and tours. Social media truly is the new frontier, and non-profits are vying for a piece of the action. Marketing staff in conjunction with media/IT specialists are creating new ways to reach the public. | "We live in an amazing moment for technology! So much stuff is available for low or no cost, like YouTube. All these big sites are giving it away. . . [W]e need to use this to give to our visitors and to take it away around the world." -Jeff Tancil | While perusing through exhibit, City in Crisis, media specialists incorporated ways for visitors to receive information through their smart phones.
3: The marketing department has even begun to advertise CHM admission tickets on Groupon. This is utilizing new technologies while increasing traffic and popularity. | "Effective museum marketing complements the museum's overall mission by strengthening the organization's role in the community, attracting new and diverse audiences . . . and improving the museum's reputation and/or brand." -Schlatter 39
4: "It all starts with the visitor experience starting with who you talk to at the front desk or even the experience you have in the parking lot. It's the brand that the museum contributes to somebody having a good experience and wanting to come back and get more involved." -Joan Olson
5: Here, the marketing, membership, development, and visitor services staff work in tandem to not only provide guests with utmost service, but also encourage them to become members through a variety of brochures, signs, and staff inquiries. "Become A Member" or "Member Benefits" signs are displayed throughout CHM. | The lobby of CHM houses its admissions, visitor services, free coat check, and anonymous donation box. Several security officers in this location help to alleviate congestion and maintain control, if need be. Ultimately, the CFO and director work closely with those in this department to make sure the needs of the museum and visitors are being met. | Tickets | Security | Donation Box | Coat Check
6: Featured Exhibitions | Check out this remarkable woman's work and fascinating story at vivianmaier.com | The development department and special event staff work with sponsors to help create exhibitions and events that are mutually beneficial and rewarding to both. | youtube.com/watch?v=2o2nBhQ67Zc&feature=player_embedded | Or | From curators to registrars, photographers to exhibition designers, museum educators to conservators, many creative minds and agile hands work together to bring an idea to life.
7: Museum personnel instrumental in the production, design, and creation of each masterpiece are graciously acknowledged at every exhibit. | Throughout the museum, security staff was present, especially in the Ebony exhibit, to ensure visitors did not touch or damage the pieces.
8: Smell | Listen | Sight | Museum educators, curators, and exhibition designers worked together to make CHM's exhibits as tactile as possible by incorporating the use of all five senses.
9: "...I am in charge of . . . making the connection between [the museum's mission] and the public mind, in order to enrich understanding, pleasure, and interest in culture . . . which is to increase the understanding between and among races and cultures." -Barbara Moore, Glaser 93 | Touch | Taste (at the museum's café) | ¿Habla Español? (Spanish translations abound)
10: Just a sample of what you will find at CHM | The lighting makes all the difference | Even the floor has words of wisdom | Collections Managers, Conservators, Curators, Development, Docents, Editors, Exhibition and Lighting Designers
11: Everyone, from the neophyte volunteer to the experienced trustee, helps to create a multitude of ways to portray the history of Chicago. From floor to ceiling, CHM utilizes every nook and cranny of its institution to educate its visitors. | A replication of Chicago's most iconic store | Multi-faceted, interactive designs | IT, Marketing, Media Specialists, Membership, Museum Educators, Photographers, Registrars, Volunteers, & more
12: "Our task as conservation professionals is the protection of the human spirit as it manifests itself in the tangible, artistic products of culture." -Miguel Angel Corzo, Glaser 79 | Some artifacts have been temporarily removed for restoration.
13: Collection Managers, Conservators, Curators, and Registrars work together to help preserve and conserve artifacts to ensure they may be viewed and appreciated for future generations. | "We help . . . prevent damage and deterioration. We give . . . good advice about storage, transportation and exhibition conditions. When something comes into the lab it's our main responsibility to assess how it was made and what it was made of. We talk about the construction . . . and how it has contributed to the deterioration . . . We talk about how it was damaged and how it was repaired. It takes a lot of experience." -Joan Gorman | For optimal preservation, artifacts are enclosed with humidity and temperature data loggers.
14: Museum Store & Café | CHM's retail managers strive to stock the store and restaurant, the North & Clark Café, with memorable souvenirs and delicious Chicago-style foods. Here the marketing department and visitor services collaborate with the retailers to ensure the products are an extension of the museum's identity and current exhibitions. | "...It is very important for a museum shop manager to know the institution . . . being sensitive to art as educational and aesthetic, not just a product." -Janet Dorman, Glaser 117
15: Which sandwich? The O'Hare, Blues Brothers, or State Street? | Do the right thing! Keeping in line with CHM's commitment to be eco-friendly | Marketing the store throughout CHM with well-placed product advertisement | Get Comfy! | Enjoy the view!