S: F.I.N.E. Artist Residency
BC: The End
FC: Children's Museum of Pittsburgh F.I.N.E. Artist Residency Bob Ziller, Bike Painting March 17-18 and 24-25, 2012
1: Artist, Bob Ziller, assisting a visitor during the program. | I chose an artist in residency program because based on the 2009 Art Museum Education Survey Report, artist in residency programs were less prevalent in 2009 than in 2003. While this program is at a Children's Museum, I felt that it is a great example of how museums can effectively use artist in residency programs to reach their audiences.
2: Children's Museum of Pittsburgh's F.I.N.E. (Fresh, Innovative, Nonstop, Expression) Artist Residency program is a grant funded three year program that is currently in its third year. The Residency requires artists to give 25-30 hours of educational programming, of their choice, to the museum, as well as display his/her work in the museum. (CMP Museum website) | What is F.I.N.E Artist Residency? | Bob Ziller's Bike Art currently on display at the Children's Museum of Pittsburgh.
3: The goals of the program are to present visual artists who will exhibit their work and lead programs that introduce new art and art techniques to visitors, staff and educators. (CMP Museum website) | What are the goals of F.I.N.E Artist Residency? | Upon completion of the program I believe that participants will have met the Emotional and Behavioral Objectives Veverka discusses. Participants will leave feeling good about what they took part in, and they will also want to learn/do more.
4: Bob Ziller, F.I.N.E. Artist in Residence | Bob Ziller meets the goals of the residency by presenting a program that takes a familiar activity, riding bikes, and he puts an artistic twist on it. His program also coincides with the Children's Museum of Pittsburgh's 'Wheels' exhibit which allowed for his artwork to be displayed near the exhibit space. | Bike painting took place during 2 consecutive weekends, March 17-18 and March 24-25 in the Art Studio at the Children's Museum of Pittsburgh
5: Bike Painting Program | The Bike Painting program was a collaborative art project where museum visitors were invited to ride a bike, covered in paint, down a 25 foot stretch of canvas. | Set up before the program started | His program also touches on the concept of goodwill. The finished bike paintings will be cut and framed for sale, and the proceeds from the paintings will be donated to buy bikes for an orphanage in India's Kullu Valley.
6: Artist in Residence, Bob Ziller, was the lead facilitator during the program. He walked along side children as they rode the bikes down the canvas. The program manager was present during different parts of the program to see how things were running. | Facilitators
7: In addition, the museum provided various museum workers to assist with the painting of the tires and operation of the program. (See picture) The museum workers really helped bridge the gap between visitor and artist.
8: The materials for the program included: Four 25’ by 6’ canvases, a floor covering to protect the floor as well as allow participants to exit without walking on the canvas, about 6 bikes varying in size to better accommodate all visitors, and various colors of house hold paint. | Materials
9: Despite using bikes as paint brushes and having extremely large canvas, the materials did not strike me as anything too unusual or too elaborate. Most participants mentioned the desire to try the activity at home.
10: There were no concrete evaluation materials found for this program. However, photographers were on site at various times most likely documenting the program for future use. | Evaluation
11: Knowing that the F.I.N.E. Artist program is grant funded, it can be assumed that they must submit interim reports stating the status of the programs. However, I believe that the reports would be based on general factors such as audience attendance, audience involvement and artist feedback.
12: Marketing | This program was marketed closely with the museum's ‘Wheels’ exhibit. Signs were placed around the exhibit informing visitors about the program and how people could get involved. The museum also had information on their website, Facebook, and Twitter about the program. In addition to on site promotion, program information was found in local newspapers, and on local newspaper's online calendars.
13: Despite marketing efforts, I believe that this program did not influence visitor's decisions to visit. However, I do believe it was considered a perk to visitors who learned of the program once arriving at the museum
14: Audience | The audience for this program were museum visitors on March 17-18 & 24-25. The audience represented typical visitors of the Children's Museum – mostly families, and caregivers with children. Children varied in age from 3 years old to 13 years old.
15: While adults and children waited in line together and watched other people take part in the program, I only witnessed children participate. There was no indication that the program was only for children. Bikes were provided for all size visitors. However, reflecting on Falk, I know that facilitators are often out to please the needs of those around them, not necessarily take part in the action.
16: Connecting the Dots | Children's Museum of Pittsburgh's Mission Statement: Children's Museum of Pittsburgh provides innovative museum experiences that inspire joy, creativity, and curiosity. We provide the highest quality exhibits and programs for learning and play. We are a partner and a resource for people who work with or on behalf of children | The Bike Painting program successfully meets the needs of the museum's mission statement. Bike Painting is innovative and creative. Not to mention, riding a bike covered in paint makes children happy, and even curious as they think of other everyday objects they could use to create art!
17: Lastly, not only does Bob Ziller work with children in the program, he is working on behalf of the children in the Kullu Valley where he will be donating bikes. This program meets the goals of the F.I.N.E Artist Residency, and connects with the Museum's mission statement on a broader level.
19: References “2009 Art Museum Education Programs Survey Report.” Minneapolis: Museum-Ed, 2009.https://blackboard.jhu.edu/bbcswebdav/pid-560507-dt-content-rid-3035738_2/xid-3035738_2 Falk, John H. "Attracting and Building Audiences." In Identity and the Museum Visitor Experience, 185-213. Walnut Creek: Left Coast Press, 2009. F.I.N.E. Artist Residency. Children's Museum of Pittsburgh. http://www.pittsburghkids.org/Templates/CMP_Level3_List.aspx?CID=1143&SECID=2&MENUID=468 Veverka, John A. “Using interpretive themes and objectives will make your program planning easier and more effective.” John Veverka and Associates. http://www.heritageinterp.com/interpre3.htm