FC: How effective is the combination of your main product and ancillary texts?
1: The three productions linked together by the fact they are all advertising the same film thus genre conversion. To show a clear link between my trailer, poster and magazine, I used pictures of my main actress from my trailer as my main image for both my magazine and poster. I used different images of my actress in locations which I have filmed for my film trailer which were the bedroom and college.
3: When I look at my poster, something which is really noticeable is the synergy which is used to interlink all my products; they all display the title of the film. This is very important when it comes to marketing the film. Having a good combination between the 3 products is a sign of a strong marketing campaign. It has been said that with film marketing that the advertising package can make or break a film. I feel that all three of my products work very well together. Firstly, I used the same location for my filming and photographs, meaning I kept to the themes and plot of my film. If I had taken, for example, my photo for my poster in a field, it wouldn't fit with my teaser trailer because the idea is they're trapped in a building. I also made sure I used the same actress for the photo on my magazine again keeping a consistent plot.
5: I like how my filming and my poster appealed to a thriller genre. The aim for my trailer was for it to be frightening which is obvious from the scream at the end. My photo for my poster is scary and it relates to the title ‘The Watcher’. My magazine front cover, I wanted it to look professional and wanted it to advertise the main actress and the movie. I think the actors in the film make the film so promoting the main star is very important. My image was taken during filming so the surrounding was part of the film. I wanted the magazine to do a behind-the-scenes page of our film so it will talk about the making of the film which within is advertising the film.
6: In my trailer someone watches the girl so in my poster I wanted to reflect on that by showing the eyes of the girl who has been captured. You can feel much sympathy of the girl through her eyes but you cannot see the whole of her face which connotes darkness and hidden. I think if my audience watches the trailer and saw the poster, they would find it easy to link. My image of my magazine is very much of the actress so this would link to the actress and the movie. My poster and trailer had the strongest links because they are directly related where as my magazine is related to other things as well as The Watcher. The obvious strong links in my poster to my trailer are how I have repeated my titles from my trailer on my poster to act as tag lines. I feel this has worked well to keep a consistent theme throughout my main products.
7: ____________________________________________________________ | The links between my magazine cover with my poster and trailer aren’t as strong apart from the name of the film. I feel I should have written more about the film on the cover line in order to give stronger links.