FC: Billboard Research
1: This is a billboard poster of the film ‘Rango’. This billboard is aiming for its target audience of young children aged 3-11 to go to the cinema and watch it. I believe this is the target audience because the house style used is very bright, eye-catching, picture and cartoon like. The main colours used are bright blues, greens and oranges which are colours associated with young children. The font styled used is very bold and curly like, this is also associated with children as the font style looks very fantasy, and something that most children are interested in. also the billboard is not wordy, this maybe because of the targeted audience. Young children are not keen of reading loads of words their more focused on the main image, the title of the film, the date and who’s featuring in the film. All aspects of this has been covered on this billboard poster. Also the fact that the actor ‘Johnny Depp’ name is in bold pure white text to make it stand out, this may have been done purposively to attract kids to view this film at the cinema as some may recognise his name as he has featured in some popular children’s films, such as ‘The pirates of the Caribbean’ which is immensely well known. Also I like how the realise date of the film is in bold writing as it helps alert audiences when to go to the cinema and watch it.
2: This a billboard poster advertising Katy Perry’s new concert film which is to be shown in cinemas. I like the house style of this billboard poster and how the creator has used a black background and the use of dark and light purples reflecting her face. This then makes the audience automatically look at her face and recognise the film is featuring her, as it is the brightest element on the poster. Also I like how the feature line ‘Katy Perry’ is in big, bold and in white text as it also stands out from the black background. Also I like how the taglines are noticeable at the top of the poster. The use of the tag lines that read ‘incredible’ are very tactile and beneficial as it influences readers to go and watch the film as the words used praise the film. The main image used of Katy Perry looking straight into the camera, is a very good aspect of the poster as I believe by Katy Perry looking ahead influences the reader to take notice to the poster as her dynamic eyes are on the audience. One downfall to this billboard film poster is that it is not that informative in the sense that the date that the film is realised is not visibly notice, which is a very important aspect of a billboard film poster.
3: This is a billboard poster of the film ‘public enemies’ featuring Johnny Depp. I believe the target audience for this billboard poster is males aged 18 – 45. The reason why is because the house style has a masculine feel to it (the use of the colours white, back and cream), it is very bland. I think the colours used are not effective at all as theses colours can easily blend into many surroundings and not catch individual’s eyes for them to view it. An aspect to the poster I think is good and effective in the sense that the big bold black writing that stands out from the white background informs viewers what the film is called, who is featuring in it, what it is about and when it comes out in the cinemas. The main image depicted of Johnny Depp holding a crime, gives an idea to the viewer of the poster that the film is possibly about crime, violence and action which is again associated with males, they are most likely to watch the film. Also I like the house style layout, the way how the poster is divided into two sections, one section is of an image and the over is the informative side of the film. I believe this style looks better than having all kinds of informative information floating around the poster as it can be very time consuming and complicated for the viewer to take in.