BC: References Boyer, Joanna Misey. "Chapter 5: Effective Practices." In Creativity Matters: The Arts and Aging Toolkit. New York City: National Guild of Community Schools of the Arts, the National Center for Creative Aging, and the New Jersey Performing Arts Center, 2007. http://artsandaging.org/index.php?s=TOC Colbert, Francois. "Program Marketing." In Arts and Cultural Programming: A Leisure Perspective, edited by Gaylene Carpenter and Doug Blandy, 111-125. Champaign, Illinois: Human Kinetics, 2008. Johnson, Anna. "Docent Training Guidelines." In The Museum Educator's Manual, 29-46. Lanham, Maryland: Alta Mira Press, 2009. Sachatello-Sawyer, Bonnie, Robert A. Fellenz, Hanly Burton, Laura Gittings-Carlson, Janet Lewis-Mahony, and Walter Woolbaugh. "Program Planners." In Adult Museum Programs: Designing Meaningful Experiences, 71-90. Walnut Creek, California: AltaMira Press, 2002. Sachatello-Sawyer, Bonnie, Robert A. Fellenz, Hanly Burton, Laura Gittings-Carlson, Janet Lewis-Mahony, and Walter Woolbaugh. "Soul-Searches to Socials: Types of Museum Programs for Adult Learners." In Adult Museum Programs: Designing Meaningful Experiences, 21-70. Walnut Creek, California: AltaMira Press, 2002.
FC: The Frye Art Museum here:now Tours for Seniors with Dementia and Their Care Partners Museum Visit Photo Essay April 2nd, 2012 by Carly Dykes
1: The Program A series of programs designed to work with each other, here:now is designed by The Frye Art Museum for those living with dementia and their care partners. here:now offers gallery tours, in which I participated, and classes involving art-making activities which are limited in size and must be registered and paid for in advance. Additionally here:now offers workshops for Continuing Education Units in partnership with area colleges focusing on using art projects to engage dementia patients. The gallery tours in this program are offered once a month and must be registered for in advance. They incorporate interactive interpretation strategies focusing on discussion and conversation by engaging the participants without reliance on short-term memory or former or current knowledge of art history. | Due to the nature of this program, I was requested to not take pictures. I was supplied several from the museum, and have found others online. I apologize for any poor quality. | http://fryemuseum.org/images/program_images/here_now_03.jpg
2: Advertising/Marketing Currently, there are no brochures available for the here:now program. The classes have already been filled for the summer, and as the museum itself will be shut down through June, dates for the gallery tours have not yet been advertised. There were several brochures available for Elderwise, a collaborator with here:now in Seattle for the classes and art-making activities held at the Frye. While it may seem excessive to put a brochure out during a time when the program is not running and the museum is closed for renovation, even a small flier or one off could do wonders to advertise the program itself and to line up future participants in the classes and tours. Additionally, after speaking with the manager of the program, I was made aware that here:now is a part of an upcoming Alzheimers Conference being held in late April, but nowhere in the museum is that advertised. On the whole, advertising for this program and its related workshops and conferences could be improved greatly.
3: http://richardsundbergarchitect.com/images/large/82.jpg | Exterior of The Frye Art Museum
4: http://www.cthulhucoffee.com/images/summaries/stucksin.jpg | The Tour Forces of Nature Setting The Frye is located in the hospital district of Seattle and caters to many elderly patrons. The here:now tour is held in the galleries of the museum. The tour meets in the entrance of the museum, with the tour leader and program manager meeting each care giver and participant, supplying them a name tag, and engaging them in conversation. The pieces to be discussed are picked based on a theme, this program's | http://www.olsonkundigarchitects.com/gallery_cache/1400/800_600/Frye-3.JPG | theme was forces of nature and focuses on natural elements in paintings. The instructor leads participants (maximum of 6 couples) to the first piece where six portable stools are set up in a semi-circle. After an introduction the audience begins discussing the piece for about twenty minutes. Participants are then encouraged to move their stools to the next piece. Help is enlisted to move the stool if necessary. Participants are led to the next piece, the stools are rearranged, and the next piece is discussed. The tour ends with the third and final piece and discussion, the tour leader wraps up the discussion, and the participants disperse at their own rate. | Die Suende, Franz Stuck, 1893 First piece on the tour
5: http://fryemuseum.org/images/collection_images/shepherdess_lg.jpg | http://25.media.tumblr.com/tumblr_m0pmgflKFD1r6e71to1_500.png | Audience The primary audience of the tour is elders with dementia and their care partners. The majority of this audience is seniors over sixty years of age. My preconception was that the audience would also be primarily be made up of married couples, but of the four couples on the tour two were a sister/sister pair and a mother/daughter pair. Many of the dementia patients live in assisted housing while the care givers live independently. Many are return participants. While on the tour several museum goers stayed on the edges | of the tour, also making them part of the audience. These participants included two college - aged ladies and one late twenties man. | Materials During the tour, there were no materials used. There were no sheets to fill out or evaluations at the end of the tour. Evaluations would be a helpful tool for improving the tour in the future, or even determining which tour themes are the most popular. For this particular audience, it may be best that there is no interactive element beyond the discussion. Splitting focus would not work for the better with this particular demographic. | Earth Piercing Fire, Li Chen, 2008 Final piece on tour | The Shepherdess, William A Bouguereau, 1881 Second piece on Tour
6: Instructor The tour leader for here:now is engaging and well versed in the artwork. She encourages the participants to discuss the artwork on their own terms without needing any background knowledge on the piece or art itself. All participants are encouraged to participate, and the tour leader does an excellent job of including all those on the tour. In speaking with her after the tour, tour leaders at the Frye are trained in a technique called Visual Thinking Strategies. This is a process that encourages audience to engage themselves in the artwork by asking a series of questions, mainly "what do you see?," "what in this piece makes you see that?," and "what else?" This is in line with the concept that "adults are autonomous and self directed. Teachers are facilitators who...guide them to their own knowledge rather than supply them with fact." (Boyer, 2007) Tour leaders are put through the Frye's "Gallery Guides" program, a tour program designed in partnership with an area college to train college students and other volunteers in this technique and to apply it to the tours they will lead throughout the museum. You can see more about the Frye's implementation of the VTS technique with children by watching this video: http://www.youtube.com/watch?feature=player_embedded&v=bkyrW2-HjT0#!
9: Conclusion here:now is an ideal program for the Frye, which is located in the hospital district of Seattle and surrounded by several assisted living facilities. By looking into their community and evaluating the needs of the audience around them, the Frye was able to develop a program currently attracting attention in the surrounding medical community and those involved with the study of dementia. By training the guides in specialty techniques and recruiting committed volunteers the program manager has assured that the leaders of the program will be as engaged as the participants and will encourage the audience to participate in the discussion instead of just listening passively. These instructors have "strong interpersonal communication skills and skills in public speaking. They must be able to communicate with a diversity of people..." (Sachatello- Sawyer, 2002). Additionally, this shows the commitment of the institution and proves that the "institution's commitment to creating a supportive environment for docents results in their presenting successful museum tours..." (Johnson, p. 29, 2009) Evaluations should be passed out to participants at the end and they should be allowed to be returned at the participant's leisure. Additionally, some form of flier or brochure should be available even when there are not current programs scheduled so that area visitors can be aware that the program exists. Additionally other programs associated with here:now should be advertised in order to further the branding of this program. By creating a successful brand the program can create its own loyalty and raise its reputation.