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Mass Moca

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BC: References | Glaser, J. R., & Zenetou, A. A. (1996). Museums: A place to work, planning museum careers. (pp. 90, 94-95, 97, 118, 120). New York, NY: Routledge. Roberts, K. (2009, January 01). Interview by S. Sayre [Web Based Recording]., Retrieved from Schlatter, N. E. (2008). Museum careers: A practical guide for students and novices. (pp. 90, 92,104) Walnut Creek, CA: Left Coast Press.

1: Mass Moca, North Adams MA Exploring Museum Professions Jessica Pedigo October 2012

2: Walking into Mass Moca one encounters evidence everywhere of the museum professionals work. In the front entryway alone, we find evidence of marketing, education, design, security, development, and facility's

3: Wall size mural naming major donors and contributors to the museum (development department) | The main entry way can be split into three different sections: | Product and Marketing | Membership and Development | Education and Security | Gallery Guides for each exhibit (educational department/design) | Museum store with items and books that continue the museum experience (museum shop manger/ education department)

4: Membership/Development There are several places within the front entryway where membership and development are present. When you first walk in you encounter the check-in desk, which has a big sign proclaiming that members get in free. Behind the desk is the before mentioned donor wall. Lastly as you are walking towards the gallery as a ploy for the museum to gain your information, for the development department, they have a t-shirt give away.

5: Tours Every day the tour scheduler lists on the tour board when docent's will be guiding tours through the museum. The content of the tours are taught to the guides, by the Volunteer coordinator (Glaser,118), who receives it from the education department and curator. | Exhibition Titles The exhibition titles display, market what shows are currently in the museum. Each one is developed by graphic design artist from the design team

6: The | Info Desk The Info desk is compromised of gallery guides, which have been well edited by the museum editor or an independent freelance editor (Glaser, 90), and information packets on upcoming shows and other local galleries.

7: Guides The curators and educators of the museum put the material for each guide together. While the final template is designed by a design team (Glaser,120). The PR Personnel create press releases for show openings as well from this simplified information.

8: The museum security desk is located near the entrance to the galleries but with a good view of the whole entry hall including the shop, membership/check-in desk and the entrance to the café. The perfect location to "[secure] and protect.." (Schlatter,92)

9: In the beginning of each exhibit is the intro text, which has been researched by the education department. Next the typography is developed by the exhibition developer/designer. Lastly with the help from facilities the exhibit preparator, “spray[s] [the] color coat” (Glaser, 97), and applies the text.

10: Oh Canada This exhibit would have taken some extra educational planning due to the fact that the intro text is in both English and French.

11: Invisible Cities While the text for this exhibit is simpler it would take an extra graphic designer to develop and implement the title

12: Sanford Biggers While the two previous exhibits have intro text with artistic qualities, The exhibit developer chose to allow the art in this exhibit to stand by itself by keeping the text simple (Glaser, 95).

13: Sol-Lewitt The intro text at the beginning of the exhibit is the first thing the visitor sees, as Kate Roberts might say this is the first spot in exhibit designed to show what the creators (curators/ developers/ planners) want the visitor to see.

14: The individual text for each piece is designed by the exhibit designers with information given to them from the collections manager/ registrar, curators and archivists (if applicable). The educators and exhibit designers decide the amount of information given

15: Throughout the whole museum there is technology used to create video, sound, and movement, which is all overseen by the technology officer (Schlatter, 104). Up keep is performed by someone in facilities or technology department.

17: Lighting The various types of lighting are created by the Exhibition and Lighting staff then monitored for outages and issues by facilities (Glaser, 94).

18: Security/ Conservation While signs and guards are available discouraging people from touching the art, the preparator thinks about inanimate ways to protect the art for the conservation team. They build the glassed in frames for smaller paintings and completely contained units for large sculptures. They also help to install boundary ropes, and looking holes where one can view but not get close to the artwork.

21: Mountings The types of mountings for each piece, if not already designated by the piece itself, are designed by the exhibit developer to enhance the piece or in some cases to match the simplicity of the work. The art handlers and the facilities staff perform the actually hanging of the piece.

22: The museum has decided to designate an entire section to the education of children. Here the education department created simplified material and activities for kids to develop their curiosity.

23: Store Once you leave the gallery space you enter the museum store, which is managed and developed by the museum shop manager (Schlatter, 90) and is tended by the sales staff. Within the store are exhibition catalogs, which have essays from the curators, and photos from the photographers, all put together and edited by the print and publication staff.

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  • Title: Mass Moca
  • Visit to Mass Moca October 2012
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