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What have you learned from your audience feedback?

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BC: Gathering feedback throughout my coursework was extremely helpful and I would not have been able to come up with the same final result if I hadn't got it. It helped me to come up with final decisions and to help me improve my main product and ancillary tasks.

FC: Evaluation: Question 3

1: What have you learned from your audience feedback?

2: Questionnaires

3: The first method I used to to collect audience feedback was by handing out questionnaires. The first questionnaire was all about my main task, the teaser trailer. I asked basic questions to get an idea of what my audience would expect to see in a thriller trailer, which I then applied to my planning and construction. I also handed out questionnaires for both of my ancillary tasks. I asked questions that would help me to determine what my target audience wanted within the poster and on the cover of the film magazine. I found that questionnaires were one of the simplest and easiest ways to gain feedback. I handed out them out to roughly 30 people each time. The data gathered from this was quantitative and so I could present the findings with bar graphs and pie charts which allowed making decisions easier as it was presented very visually.

4: Focus Groups

5: I used focus groups by showing my target audience my drafts and final products and then got them to write down what they thought. This was good as it allowed me to get several opinions very quickly. I also used the feedback to see what they didn't like about it and so I took their constructive criticism on board to improve my work.

6: Online Poll Taking

7: Using Blogger I created a poll. This was good as I only wanted to ask one question and so handing out a questionnaire or carrying out a focus group would be pointless. It was easy to create and I got the results back very quickly which made sure that my work was not held back because of it. This feedback allowed me to make a final decision on the title of my film magazine, Pulse.

8: Voice Recordings

9: I used this technique to decide on the font for my film title. I showed my target audience a variety of fonts then asked them which was their favourite and which was their least favourite font. This was a good way of getting feedback as they could say as much or little as possible and generally a lot of detail was put into answers. However, this was not the quickest way of gaining feedback as I had to edit the recordings using MovieMaker and then I uploaded the video onto YouTube.

10: Blogger

11: I used Blogger to get feedback on my final ancillary tasks. This was useful as the comments could be long and detailed. They were also easy to view as the comments were left directly under the posts containing the final products.

12: WhatsApp

13: WhatsApp is a mobile application specifically for smart phones. It allows users to send and receive both pictures and messages for free. I took advantage of this by sending an image of my film magazine. I then got feedback for this which let me know what people thought about the finished magazine and if I could improve it or not.

14: Instagram

15: Instagram is a social networking sites where users can post images of anything they please. Followers can like and comment on photos if they wish. As my followers vary in age and gender I decided to send an image of my poster directly to somebody within my target audience. The feedback told me what was good about the poster and that no changes needed to be made.

16: General Feedback

17: Although there were a variety of different ways I could gain feedback, I often benefited the most from general feedback. If I wanted a small suggestion or a query answered I would just ask somebody in my class or friends (all of whom were within my target audience). Sometimes I felt that the techniques listed previously were pointless for small things and so this type of feedback was perfect. For example, I was sure that I wanted to call my film "Wrong Identity" so I just asked people for their views on it and they liked it which is why I stuck with it.

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  • By: Marie D.
  • Joined: almost 6 years ago
  • Published Mixbooks: 1
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  • Title: What have you learned from your audience feedback?
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  • Published: almost 6 years ago