BC: The End
FC: Fashion Of The 40's | By: Takariee, Roxana, Lorenzo, Kayla
2: Quotes | "I don't give a fig" | - Don't care | "It's a doozy" | -It's impressive | "In the Jug" | -In Jail | "It's all fiddlesticks" | -Nonsense
3: Influence in the 40's | The war decided what was in fashion, because of all the rationing, there were only certain styles and materials allowed.
4: The Effect of the War on Womens' Fashion | In the 1940's, the clothing was rationed for the use of the war, so there was a restriction in any use of clothing material.
5: While London was bombed, people feared a gas attack as the Germans had used gas against the Allies in World War I. London's Harvey Nichols fashionable store offered gas protection suits of pure oiled silk in a different colors. Many women owned Utility Jumpsuits which one could put on quickly when the sirens blew. The jumpsuit was warm and comfortable and featured pockets for papers and valuables.
6: The conversion of swimwear to a "2-piece" suit takes place in the 1940s. The uncovering of the midriff was starting to happen, but midriff exposures are slow and deliberate, and averaging about one inch per year. Movie stars headline the conversion process as Hollywood's leading pin-ups -- including Betty Grable, Lana Turner, Rita Hayworth bare their bellies.
8: Colors | The main colors that were used was Subdued, blue gray, bottle green, brown. Years then passed and they started using bright colors
9: This is a page of Fall fashions from Woman's Day Magazine, 1946. Note the color samples the ladies are showing off. At this point, fashion still hasn't moved away from the fabric-conserving lines of WWII, but skirts are a bit longer, and you can see a move toward the emphasized hip line on the model at left.
10: Hair was worn long and curled at the ends for a soft, feminine look. Beauty salons can be expensive and women saved money by having their hair cut less often. As so many women enlisted in the military or took factory jobs, it was easy to tie long hair back for safety. Then, the long hair could be worn down for casual or dress occasions.Women often knit or crocheted snoods which were an attractive combination of a hair net and a veil. | Hair Styles
11: Shoe heels were lower and shoe designers thought to add interest with the introduction of the wedge shoe. Many women wore flat heeled shoes for safety and comfort in the workplace. T-straps and open toed shoes looked lovely and saved on shoe leather. | Shoes
12: formerly made of silk were made out of nylon but when the military began to use nylon, many women used tan make up on their legs and drew a line up the back to simulate seams. Bobby socks became popular among the younger set. | Stockings
13: They should be rolled on gently and eased over the heel. They should then be rolled slowly up the leg and the seam should be checked for straightness as this is done. Stockings should always be put on while the wearer is seated and with the legs lightly bent. The suspender should be fastened while the knee is bent and never too tightly, nor more than half-way down the welt. The side suspender should be at the side, and if the position of the suspender on the garment to which it appears to fall too far behind the line of the hip, it should be moved slightly forward, for the sake of the life of the stocking
15: Makeup was affected by the war, which turned many women's thoughts away from romance and towards simplicity. Lips were a true, patriotic red; creamy skin was powdered and smoothly pink. Mascara had founds its place on women's faces, although it may have been worn more after work. Romance and practicality fought each other on the home front, where women wanted to look beautiful even whether swing dancing or working shifts at a shipyard or factory. To make up was a way of maintaining one's feeling of femininity in a world that was challenging women to take on more of the man's role than was ever allowed before.
16: Silhouette | Fashion for real women follows function and form. Women were '40s morale-boosters—dresses had small waists, tight busts and full skirts. Women were expected to tighten their belts; silk stockings disappeared when silk was used for parachutes and other wartime items, and women drew lines up the backs of their legs with eyebrow pencils to simulate stocking seams. Thin figures were in: shoulder pads made their first appearances on the female figure. Women's jobs were male jobs—welding and soldering, building and production—so, at work, they were wearing costumes like coveralls and denims. Many women discovered the comfort and ease of wearing pants, and actresses like Katherine Hepburn and Bette Davis made trousers for women into lasting trends.
18: Fabric Wool, cotton, linen, easy-care synthetics. | Skirt. Knee-length, flared, straight, single pleat plaid skirts.
19: Neckline. High round, sweetheart, small collars. | Bodice. Fitted with drapery, ruching or gathers; padded shoulder.
20: Adrian - Gilbert Adrian was an american designer. He designed costumes for MGM Studios from 1925-1939. In 1941 he opened his own firm, Adrian Ltd. for couture and top of the line ready to wear. Closed this salon in 1948. His "look" was sleek and modern. His silhouette is recognized by the use of wide, padded shoulders which tapered to a small waist. He was a master of intricate cut. The Historic Costume and Textiles Collection at the University of Delaware has several of Adrian's garments. | Designers
21: Bonnie Cashin transformed boots into a major fashion accessory, and, in 1944, started to produce original and imaginative sportswear. Claire McCardell, Anne Klein, and formed a trio of women who were to lay the foundations of American sportswear, ensuring that ready-to-wear was not simply thought of as second best, but as an elegant and comfortable way for modern women to dress.
22: It's a Wonderful life | "It’s a Wonderful Life" was a 1940’s classic The movie stars James Stewart and Donna Reed two very well known actors at the time The fashion at this time was very relevant, James Stewart and Donna Reed were wearing a family look that was popular in the late 40’s | Movies
23: Notorious | Notorious was made in 1946 In this movie the polished look was very popular fashion in this decade the movie interpreters gangster figures like Al Capone, Lucky Lucian | Movies
24: History | 1941 Japanese Attack Pearl Harbor Jeep Invented Manhattan Project Begins Mount Rushmore Completed | 1942 Anne Frank Goes Into Hiding Battle of Midway Battle of Stalingrad Japanese-Americans Held in Camps T-shirt Introduced
25: 1943 French Resistance Leader Jean Moulin Killed Grave of Katyn Forest Massacre Found Italy Joins the Allies Warsaw Ghetto Uprising
26: History | 1947 Dead Sea Scrolls was discovered Jewish Refugees Aboard the Exodus Turned Back by British Polaroid Cameras Invented | 1948 "Big Bang" Theory Gandhi Assassinated Policy of Apartheid Begun State of Israel Founded
27: Work Cited | "http://www.google.com/imgres?q=fashion 40's style&um=1&hl=en&sa=N&biw=1280&bih=843&tbm=isch&tbnid=iKl__E7QGhminM:&imgrefurl=http://glamourdaze.blogspot.com/2010/03/1940s-fashion-makeup-guide.html&docid=0fd02CETUyjWFM&imgurl=http://2.bp.blogspot.com/_kNo1dXol7a4/S5oPccEEVpI/AAAAAAAABJ8/XRYoWxjamwk/s400/1940s%2Bmakeup%2Bstyle-glamourdaze%2B1.jpg&w=335&h=400&ei=jsq7Tri2DtGutweiqu2ZBw&zoom=1&iact=rc&dur=125&sig=118269939368339165970&page=1&tbnh=137&tbnw=124&start=0&ndsp=27&ved=1t:429,r:1,s:0&tx=70&ty=78." Photograph. First Last. Web. 10 Nov 2011. | http://hot1940shairstyles.com/vintagehairstyles/ | "http://www.google.com/imgres?q=fashion 40's style&um=1&hl=en&sa=N&biw=1280&bih=843&tbm=isch&tbnid=EzSLpckLzUGd2M:&imgrefurl=http://shesinvogue.blogspot.com/2007_11_01_archive.html&docid=OG3L39S3YchHzM&imgurl=http://2.bp.blogspot.com/_XPex_-UhDc0/RzTC5CdPnrI/AAAAAAAAAvU/Zl9O0yNMibs/s320/getpic--rita%2Bhayworth.jpg&w=255&h=320&ei=9su7TtivCo2TtweK5eGkBw&zoom=1&iact=hc&vpx=443&vpy=270&dur=686&hovh=252&hovw=200&tx=107&ty=113&sig=118269939368339165970&page=2&tbnh=155&tbnw=124&start=27&ndsp=30&ved=1t:429,r:24,s:27." Photograph. First Last. Web. 10 Nov 2011. | "http://doloresmonet.hubpages.com/hub/Fashion-History-Design-Trends-of-the-1040s." Photograph. First Last. Web. 10 Nov 2011.