S: Access January 2012
FC: Access | BEST LOOKS FOR 2012! | WHERE TO FIND YOUR MUST HAVES | ACCESSORIES YOU CANT LIVE WITHOUT | MAYC'S ALL THE OTHER PLACES TO FILL IN LATER ONCE EVERYONE FIGURES IT OUT | QUICK AND EASY MAKEOVER | makeovers are easy with the right accessories
1: Access | January | 4 | Macy's hats & scarfs & gloves | Macy's eyewear | Macy's shoes | Macy's handbags/ wallets | EYES | Sunglass Hut | HANDBAGS & WALLETS | HATS, SCARF & GLOVES | SHOES | Micheal Kors handbags & wallets | someplace hats, scarfs & gloves | Payless shoes | 4 | 6 | 8 | 10 | 12 | 14 | 16 | 18 | 8 | 12 | 16
2: introduces: eye wear | Macy's
4: - sunglasses, no seeing eyewear. - geared towards fads now. - $36-$400 - No private label brands - Fossil, Ray Ban, Calvin Klein... - Slim variety in colors - Visual Impact - Image of the department
5: Macy's eye wear
8: Online Store
9: - Accessories & goggles - Classics vs. Fads - $30-$5.5k *Persol - No Private Label -National Brands -Variety -Visual impact of the online store
10: Macy's | The Best of Handbags & Wallets
13: -Relatively small area of shopping for Michael Kors, which is one of the several private brands carried by Macy's -Competition is everywhere -No presentation, or decoration, not appealing to potential customers -Accessibility to products is not good, assistance needed for expensive products -Lots of sales/discounts available | Macy's
16: -No competition around -Store is spacious, bright, appealing to customers -Simple decoration, but really sophisticated -Display is convenient, easy accessibility to products -A few sales are available -Store has most products in stock, offering a large choice of colors and styles
18: Hats, Scarfs and Gloves | Macy's
24: Charming CHARLIE
27: Where Dreams Come True
28: Macy's | shoes
29: At the Macy's in Northfield they carry everything from boots, tennis shoes, and comfort shoes to heels, flats and wedges. They seem to focus a lot of their energy on classics but also dip into some of the current fads. The prices for their shoes rage anywhere from $29.99 to $139.99. The carry a variety of national brands including Bearpaw, GUESS, Anne Klein, Nine West, Style & Co., and Hush puppies, along with some private label brands such as INC. Macys had a lot of brands but only in a few colors, mainly neutrals: brown, black, cream and gray, with a few red shoes mixed in. | The visual merchandising was fairly standard. The shoes were grouped by brands with the shoes themselves being displayed on the wall and then there were towers of shoes. | Overall image: touch of class... with a variety.
32: The only shoe store in Gillette WY is Payless. The least expensive shoe is a $3.00 pair of "crocks" and the most expensive is a $34.00 pair of boots. Payless has a few classics but they try to carry fads. Unfortunately for them their timing is not always perfect. They usually are a tad late on the fads. Payless has a few national brands, but they mostly carry private label brands, such as Lower East Side, Airwalks, American Eagle, and Champion. | Payless ShoeSource
33: Payless's depth of stock consists of womens shoes, as well acs kids, mens, and dance shoes. | The visual impact of Payless screams VALUE. Payless fallows Sam Walton's advice, "Stack 'em high and let them fly". Compared to Macy's Payless has more colors to choose from and about the same amount of brands. | Overall Image: Value
34: AD for Macy's for Jewelry
36: The best way to complete any funky outfit is some fun jewelry. At Macy's at Park Meadows you have plenty to choose from no matter what your budget is! They have items ranging from five dollars to hundreds. They have many items to choose from such as bracelets to necklaces. With the reasonable prices and the many different brands to choose from there is no way you could go wrong! Bringing in the new spring season the pinks and whites are starting to show, so time to get dolled up in the funnest jewelry in town!
38: AD for specialty store
40: Forever 21 is a great store to find the funnest jewelry this season. whether you are going out for lunch with the girls or a crazy night on the town they will have exactly what you are looking for. Their jewelery ranges in prices from one dollar to twenty, keeping it reasonable to be trendy. Mostly carrying their own private label you are able to choose the jewelry that best matches your outfits from there. This store helps make it easy to match your jewelry with todays latest trends!
41: Feathers and stone accents are become more prevalent in most stores this season.