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Dana's Portfolio

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S: Dana Ross' Work

BC: danaross26@gmail.com (916) 952-8484 | Dana B. Ross | The key to success.

FC: Dana B. Ross | danaross26@gmail.com (916) 952-8484

1: Welcome to my portfolio that showcases my work as the Food and Fiber Pavilion Manager at the State Fair of Texas.

2: Recognized with 15 First PlaceTexas Association of Fairs and Events Marketing Awards in 2008, 2009 and 2010 | Major Accomplishments:

3: Received an International Fairs and Events First Place Award in the "Best Printed Material to Promote Agriculture Programs" Category | And More...

4: Recruit over 150 sponsors, exhibitors and GO TEXAN members to participate in the Food and Fiber Pavilion each year

5: Recruitment

7: Info To-Know Insert | Exhibitor Sign Up Insert | Event Sign Up Insert | Sponsor Sign Up Insert | Recruitment Materials

8: Develop promotions that market companies that support Texas agriculture

9: Marketing Promotions

10: 2006 | 2007 | 2008 | 2009

11: Commemorative Poster distributed in the Pavilion recognizing Pavilion sponsors | 2010

12: Promotional Recipe Book Handed Out at the State Fair of Texas | 2006 | 2007

13: 2008 | 2009 | 2010

14: Burleson's "Follow the Honey" Promotion

16: In charge of media and advertising efforts designed to increase Food and Fiber Pavilion attendance and agriculture awareness

17: Media and Advertising

18: - Food and Fiber Pavilion Blog/ FoodandFiberPavilion.blogspot.com | - GO TEXAN website/www.gotexan.org | - GO TEXAN Facebook | - Food and Fiber Pavilion Twitter/@GOTEXANPavilion | Food and Fiber Pavilion Directional Signage

19: Texas Monthly Advertisement | Pavilion Shopping Bag | State Fair of Texas Daily Map & Guidebook Advertisement

20: Pavilion Sponsors: Borden Milk Pioneer Brand Southwest Dairy Farmers Burleson's Honey Texas Beef Council Texas Monthly Texas Forestry Association | Increased sponsorship funding more than 75 percent

21: Sponsor Signage

28: Work with Texas companies and agriculture organizations to create exciting and interactive exhibits

29: Pavilion Exhibits

30: Borden Exhibit | Texas Beef

31: Food and Nutrition Exhibit | Council Exhibit

32: Successfully managed a GO TEXAN grocery store that sold almost $350,00 in Texas products in 24 days

33: GO TEXAN Stores

34: 2010 = $347,100 2009 = $291,500 2008 = $256,200 2007 = $222,100 2006 = $195,000 | Store Sales

36: As second year participants, we saw a 212 percent increase in sales. We handed over 10,000 samples that we know directly related to the increase in sales... | Angela Downs A&E Seasonings

37: Coordinated Sampling for 50 Texas Food Companies over the 24-day Run of the Fair

38: Oversee more than 40 events in the Food and Fiber Pavilion over a 24 day span at the State Fair of Texas

39: Special Events

40: Texas Forestry Association Sapling Giveaway | Fair Food and Fine Wine Private Event | Angelina College Show Choir

41: VIP event with Selina Gomez | VoTexas Game Show | 4-H Cooking Competition | The Biscuit Brothers Show

42: Streamlined all event operations from reducing staffing needs to developing more efficient policies and procedures

43: Pavilion Operations

45: Spearheaded a successful recycling program in the Food and Fiber Pavilion

46: I also coordinate 10-15 From Market to Menu events throughout Texas. These events pair GO TEXAN Restaurants with Texas farmer's markets to conduct cooking demonstrations using local Texas food products.

47: From Market to Menu Events

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Dana Ross
  • By: Dana R.
  • Joined: almost 6 years ago
  • Published Mixbooks: 1
  • Laura White
    • By: Laura W.
    • Contributions: 0 photos , 0 pages

About This Mixbook

  • Title: Dana's Portfolio
  • Tags: state, fair, of, texas, portfolio
  • Published: almost 6 years ago

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