S: MADONNA the fragrance
BC: In my mind, the name MADONNA is synonymous with the word REVOLUTIONARY. I think her fragrance should be the same!
FC: the fragrance | Amber W
1: This is one of the most well known pictures of Madonna. It shows that she is strong, unique, boundary pushing, and beautiful. | When I hear 'Madonna,' I think black with splashes of bright color, much like her eyeshadow above. I think anything with her name on it should be representative of this--dark shades with unexpected pops of mood enhancing color.
2: Madonna is dynamic. She is constantly changing things. The picture to the left is in black & white, and most people probably couldn't correctly guess her haircolor on a first try.
3: We see here that it's red, but it could've been blonde or dark. Anything carrying Madonna's name should offer people the chance to personalize it or change things up. Perhaps a bottle that allows for customization or color changes, or charms or stickers to decorate with. Another possiblity could be refillable purse size bottles in different patterns and shapes.
4: I see Madonna as strong, bold, confident, edgy, and still feminine, sensual, and attractive. | For these reasons, I'd like the font used for her fragrance to be original, possibly hand drawn.
5: the fragrance | I think it should be edgy, and not perfect. Something like what I've drawn here, but a bit more polished. I like the idea of the name MADONNA the fragrance, because it is to the point, bold, and strong. | The reason I have 'the fragrance' in different font is because the combination communicates both sides of Madonna. The strong, edgy side, and the soft, sensual side.
6: Madonna has grown more beautiful with age. I think she should come out with 2 fragrances- one for girls in their teens and twenties, and one for all those girls who grew up with her. They'll revel in the chance to remember their Madonna days and share her incredible legacy with next generations!!
7: I think her fragrance should NOT smell like a generic perfume. It needs to be something that is easy to distinguish from others. Woodsy and spicy, with a few sweet notes to balance it out.