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Merle Norman

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Merle Norman - Page Text Content

FC: By Lauren Burton

1: Merle Norman Cosmetics | Even before she opened her first studio in Santa Monica in 1931, Merle Norman's philosophy of "Try Before You Buy" was being carried out as she offered free samples of her products to neighbors, hoping they'd discover the benefits and return as paying customers. And return they did. Many even opened their own studios and the company now has studios throughout the United States and Canada. Carrying on the Merle Norman tradition, franchisees now offer skin care, from cleansers and toners to sun defense, and a full line of cosmetics.

2: Merle Norman Cosmetics offers business ownership opportunities called Studios (franchises). It’s one of the best ways to enter retail cosmetics as an entrepreneur for a nationally recognized brand. The Merle Norman franchise opportunity is like no other, with unparalleled resources and advantages including: -No franchise or royalty fees -SBA financing available to qualified applicants -60% reimbursement for approved co-op advertising Merle Norman is consistently ranked the #1 cosmetics franchise in Entrepreneur magazine year after year and is ranked #34 of the top 500 franchises. Its enduring heritage, top-quality products and inviting Studio atmosphere are just part of the Merle Norman success story. | Why choose Merle Norman?

3: Start-Up Costs and Franchise Fees... | -Total Investment: $33,100-$168,700 -Initial Franchise Fee: N/A -Royalty Fee: 0 -Advertising Fee: N/A -Term of Agreement: Open-ended

4: Merle Norman Cosmetics is a franchise system, but they call their franchisees “Studio Owners.” The company is dedicated to providing Studio Owners the most extensive support in the retail cosmetic business. From the start, you’ll feel the difference. They back you with their extensive resources throughout your Studio’s critical start-up phase and beyond. Before you open your doors for business, Merle Norman provides an initial two-week training program called Home Office Training (H.O.T.) at their company headquarters in Los Angeles, CA. Taught by their Training Specialists, the program covers all the fundamentals of running a successful Studio, including: -Product knowledge -Professional makeup artistry skills -Successful selling techniques -Point Of Sale (P.O.S.) instruction -Studio management -Personnel issues -Studio marketing techniques | Getting Started...

6: Merle Norman's dedication to assisting Studio Owners doesn’t stop after you open your doors. They are deeply committed to assisting each and every Studio Owner in the most innovative and exciting ways possible – without ever charging a royalty or franchise fee. This includes: -Regional Business Consultants to help with day-to-day business -Grand Opening materials and assistance -Field training courses -Yearly Convention -Regional planning and mini-market meetings | Ongoing Support

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  • By: Lauren B.
  • Joined: about 7 years ago
  • Published Mixbooks: 1
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  • Title: Merle Norman
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  • Published: about 7 years ago