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Coca-Cola

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FC: The Invention of Coca-Cola | By: Ronelle Uy

1: The Invention of Coca-Cola By: Ronelle Uy

2: Text and design layout © 2012 by Ronelle Uy LMMS Publishing in partnership with Mixbook Summary: Coca-Cola grew to be the most popular soda company in the world. 1. Non-fiction- Coca-Cola 2. Non-fiction- John Stith Pemberton 3. Non-Fiction- Atlanta, Georgia

4: Introduction | The Coca-Cola company has been creating its very-popular beverage products for more than a century. It all started when Dr. John Stith Pemberton concocted the special syrup that is still poured in Coca-Cola soda since 1886.

5: The Beginning | Around the time the Statue of Liberty was being built, another amazing wonder was being created too. A pharmacist named Dr. John Stith Pemberton invented what is now Coca-Cola soda's legendary syrup on May 8, 1886 in Atlanta, Georgia.

6: Pemberton brought a jug of his new syrup to Jacobs' Pharmacy, where people sampled it. It was pronounced "excellent" and was sold for the price of 5 cents a glass.

7: How Did Coca-Cola Get It's Name? | Dr. Pemberton's partner thought two Cs would look good in advertising, so he wrote "Coca-Cola" in his unique handwriting. The first Coca-Cola ad appeared in "The Atlanta Journal".

8: Asa Candler | Asa Candler was an important part of the success of the Coca-Cola Company. Being a fellow businessman and pharmacist, Candler bought the Coca-Cola formula from Pemberton in 1887 for $2,300. Because of his aggressive marketing strategies, Asa Chandler raised syrup sales by over 4000% by 1900.

9: Slogans throughout the years | Ever since 1886, Coca-Cola has been using its many slogans to lure customers into tasting their soda. Here are some of them. | 1886- "Drink Coca-Cola" 1927- "Around the corner from anywhere" 1937- "America's favorite moment" 1939- "Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola" 1942- "The only like Coca-Cola, is Coca-Cola itself" 1956- "Coca-Cola...makes good things taste better" 1971- "I'd like to buy the world a Coke" 1979- "Have a Coke and Smile" 1986- "Red, White, and You" 2006- "The Coke Side of Life" 2009- "Open Happiness" 2011- "Life Begins Here"

10: Advertising & Products | You might seem to be seeing the brand "Coca-Cola" around more and more these days. That's because the company has been using its legendary name in products from its regular can to beach balls and advertising like on billboards. Here are some of them.

11: Continued on next pages...

14: From Bottle to Can | When Coca-Cola was invented, many other soda companies had the same glass bottle design. The Coca-Cola Company wanted a unique bottle design, so they had a contest to see who could draw the best looking bottle. The winner was from Terre Haute, Indiana, but the bottle was made with misinformation. Confusing "Coca-Cola" with "Cocoa", they thought that the beverage bottle should be shaped like a cocoa bean. Throughout the years, the design has slimmed down and has evolved into the present-day Coca-Cola bottle.

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16: Present Day | As of 2000, the Coca-Cola company has been as strong and successful as ever. Since then, the company has been ranked number 1 and 2 on Fortune 500's list of the best beverage companies, and ranked the No. 1 soda by people in the United States. Atlanta, Georgia is still the home of Coca-Cola and is home to the World of Coca-Cola, a museum dedicated to the many milestones the company has made through the years, as well as the largest collection of Coca-Cola memorabilia.

17: Fun Facts! | 1. Around 1.7 servings of Coca-Cola products are consumed every day. 2. Despite the rumors, teeth or coins WONT dissolve after being in a glass of Coca-Cola overnight. 3. When the soda was first invented, Dr. Pemberton sold an average of 9 bottles a day. 4. In 1985 Coca-Cola became the first soda in space. 5. The first Coca-Cola bottles were green. 6. Each American ingests 10.8 pounds of sugar each year through Coca-Cola alone. 7. Coca-Cola has enough vending machines to fill 4 Empire State Buildings. 8. Coca-Cola helped create the modern version of Santa Claus. 9. Coca-Cola is the second-most understood term in the world, next to "okay". 10. The Coca-Cola Company has 3,500 different beverages. Consuming 1 each day, would take about 9 years.

18: Glossary | 1. Adverstising- drawing public attention to goods and services. 2. Slogan- an attention-getting phrase used in advertising. 3. Memorabilia- a record of things worth remembering. 4. Dr. John Pemberton- Invented Coca-Cola's famous syrup in 1886. 5. Asa Candler- He was sold the Coca-Cola formula by Dr. Pemberton and helped make the Coca-Cola Company famous with his aggressive advertising strategies.

19: Author's Note | I chose to write about this topic because Coca-Cola is simply my favorite soft drink and I wanted to learn more about it. When I was younger I remember watching a special on TV about the invention of Coca- Cola and wanted to do some research myself. I think the best place to find good facts worth remembering is in the "Fun Facts" section. The most interesting fact I learned, that made me go, "WOW!" is that Coca-Cola has enough vending machines to fill 4 Empire State Buildings. Although I mentioned a lot of facts in this book I still wonder, did "Dr. Pemberton have immediate family that he was close to?", and "Who owned the company after Mr. Asa Candler?".

20: Sources Cited | Print: Bodden, Valerie. The Story of Coca Cola. Mankato, Minn: Creative Education, 2009. Websites: "Heritage" Coca-Cola. The Coca-Cola Company. 2006-2012. http://www.thecoca-colacompany.com/heritage/ourheritage.html Mary Bellis, "The History of Coca-Cola" About.com. The New York Times Company. 2012. http://inventors.about.com/od/cstartinventions/a/coca_cola.htm

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