FC: Professions | museum | ORLANDO SCIENCE CENTER | Photo Essay
1: Orlando | SCIENCE CENTER | ORLANDO, FL | By Kristin Nelson
2: main | ENTRANCE | As visitors enter the OSC, they are welcomed with information about the blockbuster exhibit visiting the center. Because traveling exhibits brings in many additional visitors to the museum, Marketing staff may work with Exhibit Developers and the Facilities team to create a dynamic display to draw in visitors and influence members to pay an additional fee to experience. | The desire to cater to members is seen in this image near the main entrance. The Membership department recognizes the need to satisfy members with perks, like a separate line for check in and purchasing tickets for special exhibits.
3: Membership services can help members feel important and involved, which can lead to continued support (Bearman, 1990, p. 6). | Volunteers staff the admission and membership desks. Volunteers who interact with the public should be trained to have good customer service skills. Here, they advertise special events and exhibits, like the movie times of the day. | Information Systems staff may monitor areas like admissions and membership to help Membership and Development teams keep good records of how members use the museums and learn how to keep them as members (Bearman, 1990, p. 8).
4: The Museum's Print and Publication staff are responsible for designing posters, brochures, and banners or the museum could hire contractors to create the materials. The Marketing team would then distribute the materials appropriately on the web, in newspapers, or in public forums. | Special Events staff manage events like birthday parties, meetings, and after-hour events. Special events can be a major source of funding for a museum.
5: main | Having a volunteer resource kiosk in the main entrance allows visitors to quickly and easily request more information about giving back to the museum. Volunteers are vital contributers and can outnumber paid staff 3:1 (Glaser, 1996, p.142). | The main entrance is also the exit. A "Suggestions & Comments" box is displayed prominently so Evaluation Specialists can get feedback from visitors. | ENTRANCE
6: Volunteers work the museum store and give members discounts on merchandise. When members use their membership card to get a discount, their purchase can be tracked and the Membership and Development teams can evaluate how museum members spend their time and money.
7: museum | STORE | Another keepsake to bring home is a souvenir photo. Not all museums have an in-house Photography Team and many hire contractors for archival purposes, marketing, or special events. (Schlatter, 2008, p. 69). | Inside the museum store are museum-specific merchandise and general science-related gifts. | Museum Information Professionals help museum staff members become aware of the potential benefits of integrating information science and museum work, like tracking member purchases in the museum store (Marty, 2007, p. 11).
8: exhibits | SCIENCE IS COOL! | Education staff and volunteers host tours, tables and talks to enhance visitor experience. Education staff run, evaluate and create new content for public programming (Schlatter, 2008, p. 80-82). At some museums, they help with exhibit display as well. | Exhibits are the product of teamwork from many departments. Educators, Curators, Registrars and Exhibit Managers collaborate to create amazing exhibits to the museum. | The Exhibit Developer creates exhibitions, selects traveling exhibits, and assists with the installation and maintenance of an exhibit. They work with Curators, the Education team and Exhibition staff to create quality results. (Schlatter, 2008, p. 62).
9: The Registrar is in charge of examining and recording the condition of an object to be accessioned or deaccessioned from a collection. They are also responsible for shipping and storing items (Schlatter, 2003). In the case of traveling exhibits, like the one above, they assist with the procurement and shipping of the exhibition from the loaning museum. | Teamwork is key! | The Curator studies and interprets collections, organizes exhibits, and publishes research. They often work with the Education department on exhibit organization or creation (Schlatter, 57-58). The Curator also works with the Webmaster, and Special Events, Finance, HR, and Development teams.
10: INVOLVEMENT | community | After School Fun! | The Public Affairs, Marketing, and Special Events teams work together with the Education team to put on classes and workshops for a variety of topics that support the museum's mission. The teams also coordinate events like school group visits and birthday parties for groups to enjoy the museum.
11: SCIENCE | The Special Events team helps the museum make money when the budget is tight due to shrinking grants and funding (Hurley, 2000). | Summer camp is a popular event for the museum, and kids learn from professionals in different museum departments, like Curators and Scientists. | Hosting events for community members makes the museum a vital part of the community. It can also increase membership and sponsorship from local organizations. | Summer Camp
12: fundraising | DONORS | Marketing and Development teams work with the Education team and Curators to create funding opportunities that donors might be interested in supporting. The Public Affairs and Special Events teams will also cooperate to put on the event and invite donors who might be interested.
13: SUPPORT | Many, renewing members is more important than the membership program being profitable (Lord, 1990, p.2). | It takes several departments working together to help donors understand the positive impact of their gifts and help inspire more donors to give (Olson. 2008). In the plaque above, you can see the many sponsors who contributed to the traveling exhibition.
14: museum | FACILITIES | The Facilities team is responsible for maintaining the museum building and grounds. The ensure safety and cleanliness throughout the area (Schlatter, 2008, p. 100-101). | Facilities can help museum initiatives to create a "green" environment by using energy efficient lights, conserving energy, and recycling.
15: The Chief Financial Officer would be concerned with the Facilities department because they can create and follow a budget for maintaining the building. | Facility managers are responsible for integrating technology, security systems, HVAC units, lighting, construction and building renovation (Glaser, 1996, p. 99). | The Facilities team also works with Curators during exhibit installations.
16: Resources: Bearman, D. (1990). Chapter 1: Membership, development & participation Functions. In Functional requirements for membership, development & participation systems, Archives and Museum Informatics Technical Report. Retrieved from http://www.archimuse.com/publishing/memb_dev_part/memb_dev_part_Ch1.pdf Glaser, J. R., & Zenetou, A. A. (1996). Museums: A place to work, planning museum careers. New York, NY: Routledge. Hurley, L. (2000, June 1) Museum pieces: Events in cultural sites. Special Events. Retrieved from http://specialevents.com/mag/meetings_museum_pieces_events/index.html Lord, G. (1990). Introduction: The role of membership and development in museums. In Bearman, D., Functional requirements for membership, development & participation systems, Archives and Museum Informatics Technical Report. Retrieved from http://www.archimuse.com/publishing/memb_dev_part/memb_dev_part_Intro.pdf Marty, Paul F. (2007). The Changing Nature of Information Work in Museums. (Marty_JASIST_2007.pdf) Retrieved from dLIST: https://blackboard.jhu.edu/bbcswebdav/pid-1030355-dt-content-rid-3626942_2/xid-3626942_2 Olson, Joan. (2008, December 9). Interview. Retrieved from: http://www.sandboxstudios.org/clientfilemanager/JHU/601/interviews/JoanOlson.mp3 Schlatter, N. E. (2003) Become a museum registrar. Next Step. Retrieved from: http://www.nextstepu.com/become-a-museum-registrar.htm Schlatter, N. E. (2008). Museum careers: A practical guide for students and novices. Walnut Creek, CA: Left Coast Press.
17: museum | Professions