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Morley Moments

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FC: Morley Moments

1: Presented to Morley L. Piper October 22, 2009 NENAEA Fall Conference

3: Morley Moments Celebrating a Legacy of Contributions New England Newspaper Advertising Executive Association & New England Classified Advertising Managers Association

4: Acknowledgments The making of "Morley Moments" took many hands - and we would like to take this opportunity to thank them all. We are exceedingly grateful to everyone who provided their personal memories for this project. Without their commitment and willingness to share, this heartfelt tribute book would not have been possible. Special thanks to Brooke Blew, Sue Burtchell, Elaine Hiltunen, Phil Lucey, Phil Pelletier, Patricia Piper-Robert, Lynda Vallatini and Roy Vallatini for their time and effort to ensure we captured special moments throughout Morley's career.

5: Forward The New England newspaper industry is marked by the remarkable influence Morley has left on the people, places and events that have made our business a success. In this book, we capture some of the memories imprinted on the people Morley touched. Looking back at these "Morley Moments" is especially poignant as we move to the future of the newspaper industry. Morley, enjoy these fond memories from your many friends and colleagues.

7: Morley, When I asked everyone to contribute his or her “Morley Moment” to the memory book, I had no idea what each moment would contain. I am awed at the scope of your reach in all the aspects of our business, personally and professionally. Through the years you have given advice, inspiration, and a sympathetic ear to many. History books contain information about great leaders, their moments in time forever captured for the next generations. Ordinary people don't get written about, unless you're a president or king. My grandmother once said to me, "Lynda, do right by others, and you will be remembered in their hearts and minds long after you have passed from this earth.” | Morley, your legacy is legion. I was one of the newest fledglings in the early 1980's, attending my first NENAEA conference, feeling very overwhelmed by the Vice Presidents and Advertising Directors in attendance. Morley, you made a point of finding me and welcoming me to my first conference; you knew it was important to nurture the newest arrivals so they would fall in love with the business and carry on the newspaper tradition. Our business has taken some hard knocks of late and the medium is changing daily, but I will always hear "Onward" and do my best to carry on the "charge". I wish you all the best in your semi-retirement. Lynda Vallatini

8: Only one man… Can befriend a fresh face, with the look of deer in the headlights, and introduce him to the basics of newspapers and advertising... and watch and encourage them to continue to grow ... and make him a friend for life.

9: Only one man… Can help establish relationships that will benefit all parties by bringing them to the table to iron out their differences…Create strong bonds and generate sales for these businesses and the newspapers.

10: Only one man… Can anticipate the changes and the challenges ahead for an entire industry, and bring together the people necessary to work and address the needs and tools to stay competitive in a continually changing marketplace.

11: Only one man... Can direct training programs for every aspect of the newspaper industry, from an entry level position to award winning advertising campaigns, to Pulitzer Prize winning reporters and newspaper executives able to cope with today's business environment.

12: Only one man… Can possess a heart of gold and always have a kind word for everyone, and stand as a giant in the eyes of his friends.

13: Only one man... Can do all this and more in the course of a lifetime and still have countless friends and associates that are proud to call him their friend.

15: That One Man is...Morley L. Piper and I'm very proud and honored to have been his friend for more than 40 years. Thanks for the memories Morley, you are the best! Sincerely, Vin Vincent Cottone

16: I've had the great pleasure of knowing Morley for a good number of years. When I started in the business in the mid seventies, I, and many of the people I know at newspapers in New England, viewed Morley as the Deacon of the newspaper business….the guy who knew it all, been through it all, the guy who knew EVERYBODY, and the person who could help rookies like myself learn more about the business to be successful. I also enjoyed the honor and privilege of working directly with Morley at NENA. Many of us in the business have learned of Morley's penchant for giving people nicknames.

17: At NENA, he is simply referred to as the "Chief.”In the time spent at NENA, I developed a greater appreciation and respect for what the Chief means to the newspaper industry, but more important, to the people who work within it. NENA is sort of a holding company for numerous individual associations … the publisher's group, the ad associations, the circulation association, the credit manager's group, the news associations, the production associations, etc. Nearly every discipline in the New England newspaper industry has an association and they were all under the NENA umbrella. Heck, even the various state and regional newspaper associations across the country have their own association (NAM) and the Chief leads that, too, and still does to this day. (continued next page)

18: What most people don't see with the Chief is how many people rely on his advice and input and how many people in the business he has helped over the years. He is constantly approached by friends and associates within the industry. Some contact Morley to run new ideas by him. Some seek out the Chief because they may have lost a job and are looking for leads.

19: Newspaper companies contact Morley when looking to hire someone. Many just call to find out what is the latest news or gossip going on in the business. Association Presidents, Publishers, Editors, Circulation managers, Copy Editors, Photographers, On-line Executives, Advertising executives, Production Directors, Financial officers, General Managers, and just regular newspaper professionals with black ink pumping through their veins constantly seek out Morley for assistance. (continued next page)

20: All are responded to with the same respect, affection, and genuine attention, regardless of the position or stature of the person seeking advice. When you meet with the Chief, he makes you feel like you are the only person in the room. Morley's accomplishments are many……soldier (a proud veteran of the invasion at Normandy), husband, father, grandfather, newspaper professional, leader, confidant and a dear friend you can always count on. Tom Brokaw wrote a book that achieved tremendous commercial and critical acclaim called “The Greatest Generation.” Morley is not only part of that generation but seeing all that he has accomplished and what he means to so many, places him in the category of the “Greatest of the Greatest.” Gary Gagne

22: Mr. Piper, Thanks for leading the best team I've ever had the pleasure of working with. Comparing any future employment opportunity against my 20 years with NENA will be very difficult to say the least. Thanks for being the most understanding and best boss ever! Robin Dear Mr. Piper, Thanks you for the pleasure of working for you and the NENA AD Network for the past 15 years. I appreciate the experience and the opportunity to have worked with many nice contacts in that time, some of which have become friends. I will always admire you for the fine gentlemen that you are, and your ability to move onward no matter what obstacle may stand in your way. My favorite lesson learned from you is how to "Razzle Dazzle Them". You are a Star MLP! Love, Patricia | Mr. Piper, It has been a pleasure and an honor working for you and learning from you the past 22 years. I am grateful to have made such a wonderful life-long friend in the process. You are treasured. Love, Susan

23: Congratulations not only on your achievements in the newspaper industry, but maybe more importantly, on your being there for those who have been down on their luck, be it due illness, injury, loss of job, etc Stay well, Evelyn Morley, the ad execs are honoring you. Did you know this? Cheers, George | Morley, Thank you for the opportunity some six years ago and thank you for the constant tutelage along the way. It has served me well and undoubtedly will continue to do so down the road. I have to come to realize in the past few months just how important characteristics like integrity, humility, honesty and respect are in this business and how you exemplified those traits, among many others, every day. I hope to continue to reach out for advice regardless of the path I go down. In the meantime I will try my best and not screw things up! Onward,Phil Thank you to NENAEA for honoring our esteemed leader. The NENA staff is grateful to you for recognizing this beautiful man we call Mr. Piper, a man who guided us for many years with dignity and perseverance. And now, "onward" to mlp as you begin a new adventure into semi-retirement. We all know you will never retire for good! In admiration, Elaine

24: "Morley, you are the consummate newspaper professional. When I reflect on your illustrious career I see a man who had a clear vision of where he wanted to go and maintained strong convictions to achieve that vision. Yet despite your focus on achieving specific goals, you were never hesitant to listen to a differing opinion. Your career is an embodiment of our industry leaving an everlasting impression. I wish you all the best in your retirement." Mark French, Advertising Director, The Republican

25: I first met Morley while working at The Taunton Gazette in the early 70's … our ad director invited Morley to give the ad staff a seminar on the workings of the ad dept., coop dollars and much more. | Then, when I became ad director in the mid-80’s… Morley was a valuable source of information. He launched the “Meet the Advertiser” series that offered us the chance to meet key advertisers over lunch. The series featured advertisers (some no longer in business today) like Anderson Little, BayBanks, Filenes', Radio Shack, CVS and more. He was a great contact person. He knew the New England Newspaper market…well. Morley, it's been a pleasure knowing and working with you over the past 30 plus years. Onward! Paul Morrissey

26: I was lucky enough to begin my newspaper career in the mid 1980’s and work my way around until I ended up in the Classified and Retail Advertising Departments at what was then called “The Daily Evening Item”. Thankfully, my supervisors were wise enough to send some colleagues and me to various NENA workshops and seminars to hone our customer service and sales skills. That, of course, is where I met you, Morley.

27: I remember your warm friendly face and your consistently calm demeanor. In retrospect, those traits are probably what saved you from the rough seas that could sometimes be found in the newspaper industry! What amazes me the most, and still to this day, is that you ALWAYS remembered who I was when I arrived to sign in at the registration table at a NENA event. I would always say “Hi Morley, do you remember who I am?” your heartwarming response: “Of course I do Lisa!” Eventually becoming Classified Advertising Manager at what became “The Daily Item of Lynn”, Morley, you always either answered my calls or promptly returned them once receiving a message. Your knowledge and resources were phenomenal and your willingness to help with any questions or problems was incomparable. With honor and sadness I can truly say, they just don't make 'em like you any more! All the best to you Morley, you will always remain one to be emulated! Sincerely, Lisa (formerly Drillis) Rose

28: I'll always remember meeting Morley for the first time. It was shortly after I came into the business back in October of 1975. My ad director then was Russ Webster and he brought the ad reps to a meeting at the Holiday Inn in Holyoke. The meeting was hosted by Morley and whatever organization he was directing then and, I believe, featured the Gannet Newspapers "Go Team", led by the former owner of the Burlington Free Press. Although I recall being impressed by this man's energy and enthusiasm for the newspaper industry, what has really impressed me over the last 34 years is Morley's ability to remember people's names, newspapers, ad directors, publishers and other pertinent information. Every time I saw him after that meeting he would greet me by name, make conversation about The Recorder and treat me like an old friend.

29: I have met a lot of people in this business over the years but no one has impressed me like Morley Piper. I'm certain I am not the only person who feels this way and I'm positive that everyone who has been fortunate enough to have known Morley shares my joy for his retirement and my sadness that he won't be there anymore to shake your hand and be your friend. Morley, all the best in your well-deserved retirement, and thanks for the memory. Rich Fahey Ad Director Greenfield Reporter

30: Morley, you are an immortal icon for the newspapers in New England – always professional and always looking out for the best interest of our industry. Even under the pressure of competition among ourselves, you remained diplomatic exercising your good judgment in every case and you were there to answer all my questions when I needed your wise advice. You are irreplaceable - there will only ever be one Morley Piper and we will miss you dearly. Dianne Chin

31: Morley, There I was, just a few months into my tenure as Ad Director at The Day, and I received a mailing about the fall 2004 NENA/NENAEA conference in Newport. Since I had spent the previous 7 years in New Jersey, I was new to the area and the NENA organization. So I called the office and asked about the conference and what I should expect. That's when I learned about Morley! As you were reviewing the agenda with me over the phone, you noted a session that included a panel of ad directors offering a preview of 2005. When I asked who was on the panel, I was shocked to hear... "you are!" You said "wouldn't it be a good idea to have the 3 newest AD's in New England offer up your thoughts?" Before I could answer, I was committed. Never again did I question a conference agenda! Congratulations and thanks for everything you've done for us Morley. You've justifiably earned the respect of you peers from New England and beyond. Enjoy every minute of every day. You deserve it! Shawn Palmer

32: There are very few people in the newspaper business who I would describe as "legendary", but Morley Piper most certainly fits that category. The connections and knowledge about the industry Morley has in his head are unparalleled. Whenever anyone needed to know something or to get in touch with someone, he was always the first call to make. I and the rest of my family have had a long history of working together with Morley and we are all indebted to him for his many years of service at the New England Newspaper Association. No one ever had to worry about any of the details when Morley was involved, the hotel would be nice, the meals just right and you could always count on a funny story or two at lunch or dinner from Morley. We will all miss your wonderful dry sense of humor and the deep caring and understanding about the industry, the papers in New England and each and every person you came into contact with. I will also miss getting those special little notes from you written on your trusty typewriter and ending with your famous sign off mlp. Stephen M. Costello Vice President, Advertising. & Marketing Lewiston Sun Journal

35: WOW…what can you say to sum up the many memories I've had with Morley. He is the “King” of NENA and always will be…such a gentleman and a gentle man at the same time. I met Morley 23 years ago when I came into the newspaper business. It was my first conference; I was very young and didn't know anyone. I had a classified conference at the Omni Biltmore Hotel in Providence Rhode Island and being a Vermont country girl, I had never been to a big city before. He made me feel welcome. He probably doesn't remember this, but after someone tried to steal my bags on the way to the hotel, I ran after the person, got my suitcase and ran into the hotel crying. I think I was only 22 at the time and didn't know anyone. I'm not sure if I told him exactly what happened but I was in the lobby by myself and he was there and asked me if I'd like to join him and a few people for dinner. Well it was Bill Ford and a few other folks. They adopted me into the "NENA " group and from there, I knew I always wanted to be in the media some how, some way. After 22 years at the Rutland Herald in Rutland, Vermont, I decided to spice up my life a bit and join 5 radio stations in our market. But I'll never forget the warm kindness Morley always showed me and his hospitality was stellar and second to none. Thank you Morley for all you have taught me and thanks for being the go to guy. I miss seeing you at the conferences since I'm now in radio, but like John Ebbets who went into radio too, you'll see me again soon. Miss you, Glenda Hawley

36: Morley, It's hard to believe we've known each other for over two decades. You have been one of the few constants in our rapidly changing industry, helping us to navigate through change and stay on course. Your simple phrase of "onward" has become by own personal mantra, reminding me not to spend too much time celebrating success, or wallowing in defeat. After all of these years of asking what; "for the good of the order meant"…I realize now, you were the good that kept our affairs in order. I have come to think of you as part of my extended family, and wish nothing but the best for you and yours. Warm Regards, Beth O'Grady Classified Manager, The Boston Herald

37: Morley, Back in 1977 when I was in North Adams Don Sprague (the ad director who you know well), sent me to you for career advice. You were the head of the New England Advertising Bureau which was located in the Statler Building in Boston. You were very patient with me and provided much good information. Since that time, you have continued to be a source of good advice and information. I also remember going to my first Ad Executives meeting at the Copley Plaza. Jack Byrne was the president of the organization. I will always remember your story about Allegany Airlines. Mark Iacuessa

38: There aren't many folks in the newspaper business in New England who haven't been helped by Morley, either directly or through one of the thousands of programs he put together over the years. Morley has always been there when someone needed his help. His knowledge of the newspaper business is extensive and covers all aspects of our industry. Morley's Associations always were in the black under his watchful eye. His compassion for people was far above what anyone could ever expect. I don't know of anyone who grew in our industry that hasn't been helped, tutored or consulted with Morley. Morley served our country on D Day and followed the sport of boxing , a sport his son wrote on. Morley served our industry as a true fighter and is our Champion. Good luck in the years ahead Paul Schwabe

39: Morley… Time has passed so quickly, I can't believe that we have known each other for over thirty years! Morley, you have been a mentor, adviser, confidante, but more than anything, a friend! It was in the mid I970’s when we first met…me a newly appointed advertising director attending a NENAEA meeting being introduced to a distinguished looking gentleman who warmly welcomed me into the organization. Morley you gave me as much attention as any publisher or CEO and totally put me at ease. I'll never forget our frequent conversations over the years as we discussed the state of our industry and life in general, always interspersed with your dry sense of humor. You always managed to give me a lift when things may not have been going as well as we would have liked. The phone would ring and I would be greeted with “Hi, Roy, anyone getting hysterical yet? " This would pretty much sum up the day I was having, and you would always bring me back to earth. I will never forget your kindness and the interest you took in me both professionally and personally through the years. I'll be in touch. See you on the north shore. Roy Vallatini

40: Morley For those of us who have had the pleasure of working with you, understand your qualities - a professional; a gentleman and most of all a friend. A person who never sought attention, a person that went along doing a good job at the helm of the New England Newspaper's associations. You always seemed to have the uncanny ability to remember most newspaper executives that you met. You also had the remarkable knack of knowing about crucial happenings in our industry from both the publishers and advertising executive's points of interest. You quietly and efficiently managed a relatively small team of dedicated and capable individuals. Although you could not be considered overly humorous I found your quick wit and subtle comments about people and things uniquely funny and on target. There will be many, like me, that have trouble saying bye to the people and things that, over the years, made our industry one of the most prestigious one's to work in. Morley, you will be greatly missed. As you move, hopefully to a part of your life where you will have time to enjoy life – I wish you good health and happiness. Bob Cardosa

42: A tall, handsome gentleman walked into my office at the Valley News many years ago and introduced himself as, Morley Piper, a representative of NENA. How little did I know then that he was NENA.... a person who could get things done. One of my best memories of Morley was that I could pick up the phone and get guidance and information whenever I needed assistance. The advice was always given to me in the same gracious manner and without fail was right on the mark. Morley....Thank you for all you have done for all of us over the years. I'll never forget you. Terri Dudley or as you preferred to call me "Terrance".

43: As a 22-year member/participant of the NCAMA organization, it is impossible to imagine a conference without his direct influence and/or presence! Morley was an institution in and of himself! Morley, you will be sorely missed by all who admired and loved you. Carol Richer- Gammell Sales Training Plus | "When I think of Morley Piper the first word that comes to mind is “gentleman.” After that knowledge, experience and true professionalism come to mind. Morley you have always “been there” and I am honored to have known you and appreciate your friendship over a span of 32 years.” Sincerely, Maureen Thorpe Classified Manager The Republican, Springfield, MA

44: Nicknames often are true indicators of the image a person has to family, friends and the public. I'm sure you know what I mean and you undoubtedly have a few treasured gems yourself. Some probably can't be repeated, too. For the record, yours has been, "The Chief". This may not come as a surprise to you. In my book, you are number one. You are the one person who knew more about the New England newspaper landscape than anyone. No exceptions. It denotes respect, love, admiration and comes after a lifetime of conversation with topics too numerous to mention. In an industry that has undergone change numerous times, you have been the one constant in that turbulent sea. Your perspective, wit and wisdom has been the true north in the compass of life for so many people; probably more people than you realize. Your impact has been immeasurable. When Bob Netpuski was honored by NENAEA with a lifetime award some years ago, he spoke about life being like a book. He said the "work chapter" has ended and another one has opened. This is certainly true for you as much as for the organization you shepherded for so many years. While no one knows how the book will end, there is comfort and satisfaction in knowing you always did the right thing in the right way. That's why you will always be The Chief in my book. Michael F. Killian

47: Dear Morley, How often I remember our meaningful times in Essex in your "Little Women" home on the ocean. Gigi and I talk so very often about our summers' there - lobstering, clamming and learning all of Wanda's wonderful ways with gardening. I still cook the lobsters, corn and steamers together as Wanda had taught me. Those were such joyful years - all because of your kindness, curiosity, compassion and wisdom. We learned so much about nature, the ocean, and of course ADVERTISING. Most importantly, we became such wonderful friends, Wanda, you, dear Jon and Patti. I will always cherish those summers. And throughout the years, it was YOU who was always there to guide me, advise me and encourage me in the newspaper field. From the early days at The Wakefield Item, to Essex County Newspapers, to the Globe, it was you who I called upon for wise advice. You have always been there. I thank you for a lifetime of dear friendship and caring. How fortunate I am to have known you. Love, Karen Karen Keough

48: Morley WAS NENA and his presence at the ad meetings was tangible both in a physical sense – but more importantly in an emotional one. He was THE MAN. He was the association and it didn't seem to be the same meeting without him “at the plate.” I could (at times) be subject to some levels or irreverence. I took great pleasure with the ad execs acronym of NENAEA ………….it always struck me as clunky and the antithesis of advertising and marketing – odd for an ad association don't you think? So in speeches I began to refer to it as (phonetically speaking) nee-ah-nee-uh. | One night Morley took great exception to my pronunciation and scolded me with the line that rings in my ears even to this day……….. “show some respect!!!.” When it comes to Morley, I have nothing but the greatest of have nothing but the greatest of respect. May he have many future years of happiness. John Ebbets

50: I first heard about Morley through my former boss, Dave Schaab. He had shared many stories with me about Morley and NCAMA over the years. I finally went to my first NCAMA conference and got to meet Morley in person. I remember being struck by what a gentleman he was. He listened carefully to everything everyone at the Board meetings had to say. Only then he would offer his view – always bringing clarity and sound judgment to whatever the issue happened to be. Over the years I got to know Morley better. He was always so kind and concerned and willing to help, especially when I served as Conference Program Chair in Toronto and later as Board President in Newport. He always brought a sense of calm and perspective to every project and discussion. And he always remained a gentleman – with a quick wit and an endearing sense of humor. It was an honor and privilege for me to serve with you, Morley. I will never forget all I learned from you. My sincere best wishes to you for a long and happy retirement. I'm only sorry I can't be there to share this special evening with you! Sincerely, Barb Peck Classified Advertising Manager Watertown Daily Times

51: Morley, Words do not adequately describe the positive impact you have made on the newspaper industry which you have served with dedication, loyalty and passion that is second to none. You emulate the traits of a true leader that we have all been inspired by. Thank you for the many years of guidance, mentoring, support and friendship. Everyone should be so blessed to have their own personal “Morley” in their life. I am forever grateful. Godspeed. Warmly, Sue Burtchell

52: Onward

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  • Title: Morley Moments
  • Tribute to Morley Piper from NENAEA and NCAMA
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