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S: Sway Dance Center

1: Once upon a time in a far off land there were two best friends that decided to go on the biggest journey of their lives together. It all started one cool night over Christmas break of 2008 when a bottle of magical dance potion was opened. After all the potion was gone the best friends put together their ideas for the BEST dance studio in the world.

2: After much research and many long days of making an incredible business plan Kristi and Leanne were ready to start shopping and promoting this brand new dance studio. But what would they call it?.... As the friends passed each street sign, a new studio was born. "Applecreek street Studio..... "Chantilly Studio..... Parks Castle Studio..." And then.........

3: What if Patrick Swayze worked at our studio?"... "Then we could call it Sway-Z!!" "Or just Sway!" Both friends burst into laughter at the outrageous idea. Meanwhile, days later, they couldn't quit thinking about the name "Sway". And thus the name was born: Sway Dance Center

4: I could go on about their adventure but instead of a silly narrarator, I better let the girls take it from here. Good job narrarator, you got all the facts right so far but what an incredible adventure the first year was. We had so many events and brand new kids that walked through the doors of our studio that we beat our own odds.

5: "Where to start, oh I know Kristi" said Leanne "why don't we start with the day we found the studio!" "That's always a great story" said Kristi And so, this is how the story goes......

6: When we entered the lobby, we knew we had a lot of work ahead of us but we could see the potential

7: What was the reception area of the Richardson Theatre, would soon become what we now call our beloved "Studio 1" | We demolished a ramp, closed in a double door way, built a wall, and moved a wall 4 feet back to create the first room.

8: Then we walked into "studio 2". This space was used as the main stage for The Richardson Theater. We ripped out chairs, pulled up floors and gave the entire 1600 square foot root and fresh coat of paint.

9: This was Leanne's favorite space to see going through the stages of build out.


12: Wildflower Festival 2009 | May 14-16th 2009 we purchased a booth at the biggest Richardson event, The Wildflower Festival. With goodies bags packed, candy and balloons we were determined to get our name out there.

13: Kristi, Leanne and Ginny sat at the booth Friday through Sunday, rain and shine! By the end of the weekend we were totally exhausted and vowed to come up with a better game schedule for the next year. | Even though we all felt cross-eyed by the end of the celebration we passed out over 1200 Free Workshop Postcards and Flyers. We also made a new best friend - The Home Depot guys! Our Second MArketing event proved to be much more sucessfull.

14: The Lobby

15: Studio 1

16: The waiting area for studio 2 had kitchen cabinets and a sink that was ripped out. We added benches and not until the next Summer were we able to afford and install a water fountain.

17: Studio 2

18: The space was going to be perfect. We had plenty of bathrooms, and hallway space to ensure that all our future students would be comfortable and have lots of room to hangout or do homework.

19: Who knew that in a few short weeks these walls would start to fill with students and our project would become a reality. | Storage Space

20: Borrowing a projector from John and Kari LaRue., | We traced our logo and transformed the entry way | Giving it a new look.... | And a fresh vibe for Richardson Dance Studios

21: The last few hours were tiring..... | But being hands on made us feel like it was OURS! | Now THAT'S.............. | A Face Lift!

22: Our First FREE Workshop was a huge success! We had over 100 people walk through our doors the first 2 days we were open. The advertising at Wildflower Festival totally paid off, and we were starting to feel like we were getting somewhere!

24: Summer 2009 Classes began and slowly but surely people kept showing up. Rachel Moss helped with little kids classes and Kristi and Leanne taught EVERYTHING during the first Summer! | List Camps

25: List Camp Attendees | List more camp stuff

26: Camp and Classes started the 3rd week of June, 2009 We held everything from Broadway Jazz camps, to Dancer's Workshops, Ballet camps and Hip Hop Camps. Our first hip hop camp had 17 people and at the end of the week we hosted..........

27: Our First Master Teacher! SYTYCD Season 4 WINNER.... | JOSHUA ALLEN

28: Our first customer was our friend Scott Perkins who drove from Grapevine | Kidd's so cute!

29: OUR FIRST CAR WASH!!!!!! | That's when Julia started showing up....ALL the TIM! | We worked hard for our money! | Ashley and Elizabeth | Shelley brought us lunch and held up signs too! | A little ntoo hard!

30: The Ribbon Cutting - August 14th, 2009 The City of Richardson welcomes Sway Dance Center

31: Kristi Kidd and | Leanne Carey and | Rebecca Robinson and | Nana Kay | Brian Carey | Ginny Smith

32: We new if we didn't find a recital venue soon we would be out of luck. We soon found out that recital venues were expensive. There was also what appeared to be a twenty year waiting list for all the venues that we did like. We will never forget our friends like Phil at the Eisemann Center, Nancy at the Granville Arts Center, or Robin Scott from RISD.

33: The Plano Courtyard was were we hosted our very first Dance Recital. The Space was modern and beautiful with LOTS of room....so we thought. We had 86 students when we got the venue. By Recital our first year we had grown so fast we had 207 students and what looked to be a seating issue. All turned out well and we had a standing room only.

35: CPR Certification Course | Attendees: Whitney Hamiter, Julia Brown, Rebecca Robinson, AMy Hamiter, Lisa Norman, Leanne Carey and Kristi Kidd | The instructor was fun and we were definatley a rowdy group. | CPR day at Sway was unexpectedly fun! We decided to have all of our staff CPR Certified just in case of an emergency but really it was just an excuse to play with dolls! It was really a bonding moment for the staff.

36: The Company Slumber Party Chuckie Cheese, Center Stage, Cakc Balls, Mac and Cheese, Pizza, Driving to the Studio at 1:30am and Games. It was a never ending night full of fun and bonding with our very first company. This was the night out girls united and it set the course for a hard working team and successful year.

37: Rachel's Birthday Olive Garden and Roller Skating. It seemed as though at this point all we were doing as a company was hanging out all the time :) Lot's of laughs and funny hats. Unfortunately Rachel's schedule got too busy and she stepped down from Company mid-year, but we had one heck of a birthday celebration!

39: Over the holidays we had lots of fun! At our first Company Christmas party everyone got an embroidered Snuggie!

40: Such Talent...Such Poise....Such a crazy group of girls

41: Tori Hoffmeister, Julia Brown, Hunter Folsom, Rachel Moss and Alex Nowlin

43: SENIORS 2010 | Sway Dance Center's 1st Company

44: celebrity

51: Sway Dance Center 2009-2010 Faculty

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  • By: Leanne C.
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