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Blank Canvas (Copy)

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BC: In conclusion, both our main product and ancillary texts are effectively combined to show how we have joined concepts from our choice of song and implemented it into the poster and digipak. We have maintained the style of our artist and his identity throughout by keeping him ‘hidden’ and has shown how he has evolved overtime. One thing that we could however improve for the future is to try and implement more of the events in our video into our ancillary prodcuts.

FC: The song that my group and I have chosen for our music video is a remixed version of Mr Postman by the 60s girl group The Marvelletes. The track was remixed by Dubstep DJ Cragga which we found intriguing as it merged two different eras, creating something new and different which we would like our artist to carry all throughout his work. In order to maintain the integration between old and new we thoroughly thought out the design of our ancillary products so they linked with the main music video and kept the theme

1: Our chosen song is about a young female who is singing about her partner being away at way and has yet to receive a letter from him assuring her of his safety and well-being. In our music video we found it slightly difficult to merge the two different time eras as the song is set in the 60s but has a modern day twist on it. Nevertheless we came up with the idea to have a female character receive a letter stating that her partner has left her for someone else whilst away at war, therefore relating to the idea of a letter and a postman. As our artists name is Faceless and is never seen in any of his music videos we aimed to portray this though our ancillary products.

2: By using Adobe Photoshop CS5 we were able to create the front cover of our digipak in the form of a vintage TV used in the 60s so there is some relation between the song and the album. Within the TV we have placed an image of our artist, however have disfigured and blurred the face so that he has no eyes and his profile isn't very clear. We decided to do this as he is never evident in any music videos and have also discussed the possibility of our artist wearing masks when at performances to keep his identity hidden. Therefore hiding our artists face on the digipak relates to his absence in our main product. Furthermore, the fact that our artists name is Faceless overtly shows the link as to why we are hiding his identity.

3: By using Adobe Photoshop CS5 we were able to create the front cover of our digipak in the form of a vintage TV used in the 60s so there is some relation between the song and the album. Within the TV we have placed an image of our artist, however have disfigured and blurred the face so that he has no eyes and his profile isn't very clear. We decided to do this as he is never evident in any music videos and have also discussed the possibility of our artist wearing masks when at performances to keep his identity hidden, therefore hiding our artists face on the digipak relates to his absence in our main product. Furthermore, the fact that our artists name is Faceless overtly shows the link as to why we are hiding his identity. This is also followed through in the poster as the face of our artist is again blurred out, we have however put his whole body on the poster so our audience can get an inkling into what our artist is like and his persona through observing his dress sense, as in the digipak you are only shown him from the neck up. By observing Faceless’ outfit you can see where we have tried to combine the modern side of our main product in our ancillary text, his dress sense is very retro with his long gold chain, tight jeans and fashionable trainers, showing that the outfit is very current. However the high-top our artist is sporting juxtaposes the modern outfit as that hairstyle was very popular back in the 90s, therefore also relating to the ‘old’ era. | This is also followed through in the poster as the face of our artist is again blurred out, we have however put his whole body on the poster so our audience can get an inkling into what our artist is like and his persona through observing his dress sense, as in the digipak you are only shown him from the neck up. By observing Faceless’ outfit you can see where we have tried to combine the modern side of our main product in our ancillary text, his dress sense is very retro with his long gold chain, tight jeans and fashionable trainers, showing that the outfit is very current. However the high-top our artist is sporting juxtaposes the modern outfit as that hairstyle was very popular back in the 90s, therefore also relating to the ‘old’ era.

4: In our Digipak we have also included modern elements by using a motherboard for the inside layout of our album cover, to conform to the technologic and electric conventions of dub step. The colour scheme is green as this is a very bright and modern colour, contrasting with the front cover of the album which is brown and has a vintage feel to it. In the poster we have also made the layout much more colourful and modern by including a graphic border design and urban background as the picture is taken in a graffiti affiliated area. The TV that we have included in the poster maintains the theme that is represented in the digipak, however we have made it more modern as the poster is rather contemporary and is meant to conform to Dubstep posters as this is our music genre.

5: In the poster we also included the name of Faceless's album; Evolution, as this is something which is highly important when people want to buy the album or promote it to others, it's also important that this was included due to the fact it is not referenced in the Digipak. The reason for naming our album Evolution is because it slightly coincides with the style of our artist as he takes songs from the 60s etc, and develops it into modern remixes which shows how music has changed. Furthermore, in relation to the album name and our ancillary products, we felt that we have evolved in terms of the products we have created as our digipak looks quite vintage and classic with the brown and green colour scheme. However, we have juxtaposed this with our poster which is a lot more vibrant and appealing to the human eye. This therefore shows that our artist is not only evolving and changing his songs, but is also changing his media product, as he is always developing as his music career expands.

6: As a team however we could have implemented more of the ancillary products, i.e the TV's which are shown on both the digipak and poster, in the music video so that as a whole everything was tied in together. As despite the link between the genre of the music and our products, we lack being able to compare our visuals of the video to the ancillary products. Our video consists of a female character going to the post office to retrieve a letter, leading to a catalyst of bad events as she finds out that her boyfriend has just left her for someone else.

7: One way in which we tried to compare the video to the ancillary products is through the inside of the digipak as the lyric and song title page has been designed onto a background of a scrunched up paper. This considerably relates to the letter which reveals that her partner left her, which she is shown scrunching up in the video. We also decided that the background of the paper could represent a blueprint, showing that this is only the beginning of our artist faceless as over he is going to develop and grow as an artist. Signifying the theme of 'Evolution'.

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  • By: shanika j.
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  • Title: Blank Canvas (Copy)
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  • Published: over 5 years ago