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Media(Title)

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FC: Media

1: Media Leah Clark, Sarah Cooper,Tammy Dalton,and Tiffany Robertson

2: _____________________ | _____________________ | The media provides access to a large number of audiences throughout the world. In turn media itself has become a social problem in view of their multiple and complex effects, many negative. With the advancements in technology media surrounds us. Whether it's talking or texting on a cell phone or Facebook, Twitter, Instagram, television, the radio or print we all come in contact with media at some point. The media has been blamed by a wide spectrum of critics for promoting racism, sexism, violence, ageism, homophobia and other oppressive social phenomena. There are a wide range of social problems connected with the media such as promotion of excessive consumerism, advertising manipulation, harmful influences on children and youth from violent video games and television programs or how pornography degrades women and sexuality. With all of the social problems media creates there are different sociological perspectives on the issue.

3: Social Media and Technology in Education Delesia Watson October 1st, 2012

4: According the the functionalist perspective each aspect of society is interdependent and contributes to societies stability and functioning as a whole. When it comes to media functionalist's believe that the media is shaped by the events society creates. Also they examine how media an connect a nation and the world. The media serves five essential functions; it acts as a means of socialization; confers status; promotes consumption; enforces social norms and keeps us informed about the environment. It also argues that society is held together by cohesion and consensus. Functionalist's believe that media has become increasingly useful to our society and its prevalence has only increased.

5: Social Media 101 Ruby Porter October 8, 2013

6: The concept of conflict theory was founded by Karl Marx, who believed society was founded upon the struggle between opposing groups. Those who control society are the "power elite" - a concept that also holds true when it comes to media. In America, six companies control 90 percent of the media: GE, Disney, Viacom, Time Warner, CBS and NewsCorp. These six companies are the "power elite" of the media - when they provide the funding for the majority of media, it puts their values and interests at a definite advantage over the opposing views of less elite groups. Consider, for example, how a news channel like FOX (owned by NewsCorp) would be much less likely to broadcast a news story that did not align with the values and interest of those running it. This is not to say media conglomeration is necessarily all bad: it provides funding for organizations that might have been lacking otherwise. However, it encourages conflict as large, powerful groups both compete against one another and often are at odds with the consumers.

7: Did you know.... 90 percent of what we read, watch or listen to is controlled by these six companies?

8: Additionally, conflict theory is unique among sociological perspectives because it focuses on a negative outlook on society (emphasizing conflict). This is evident in the media because in recent years we have gone to what is commonly referred to as a "24-hour news cycle," where news of violent crimes often takes precedence over other news stories. Media essentially ensures its own survival through high ratings, and the portrayal of violence and conflict in both news and entertainment media achieve these ratings. Consider the high-profile trials that seem to dominate American media (and by extension, the minds of the Americans watching): Casey Anthony, Jodi Arias, or George Zimmerman most notable in recent years. The "media circus" surrounding these trials exploits those harmed in such conflicts for the purpose of ratings. The excessive focus on conflict and violence in our media can often cause desensitization to such violence in those who view it.

9: On left: George Zimmerman on trial for the shooting of Trayvon Martin. | On right: Jodi Arias on trial for the murder of her ex-boyfriend Travis Alexander. | On left: Casey Anthony on trial for the murder of her daughter Caylee.

10: Media plays a great role on the perceptions people have on the world. Feminist perspective says that the media is used to degrade women and minorities. Television, news reports, and music depict women as second class citizens. There's this big idea of gender roles, women being housewives and waitresses, and rarely being portrayed as leaders. The media depicts minorities in the worst ways. These stereotypes are the views a lot of people hold about minorities. People blame this social problem on bad gangster rap, heavy metal music, and inappropriate music videos. Are these things really affecting the way we view the world?

11: Differences between how men and women are portrayed in the media, Kadri Bank at TEDxYouth@Tallin

12: _____________________ | _____________________ | If African American kids in poverty stricken neighborhoods grow up watching Boys in the Hood although an enjoyable movie for some, they may think that is all that there is to life is substance abuse and gangbanging. Just as if a Cuban child sees the movie Scarface, or a little girl watches the Monster. Children have access to an abundance of information The best way to combat this problem is to set boundaries and watch better television, have more shows that show women and minorities in a better light, and also for parents to monitor what their children are watching.

13: MEDIA DISTORTIONS OF BLACK REALTIES: The Myth of Happy Slaves By Jack L. Daniel-PUM Contributor

14: The interactionist perspective focuses on how all forms of media define what the public views as reality. Simply, the media defines what is ‘newsworthy’. Interactionists have two criteria on which they judge the newsworthiness of a subject. The first is proximity. This could be cultural or physical. Basically, people will be more concerned about something that is physically close to them, such as a sex offender moving into a particular neighborhood two streets away from your house. If there is physical proximity, the issue is more likely to be seen as a social problem. Cultural proximity is a little more broad. The best example is using a worldwide celebrity. We in the U.S. don’t have physical proximity to Kate Middleton, but the fact that she is a worldwide celebrity makes us feel within a cultural proximity and have a vested interest in her escapades, particularly marriage and the birth of a prince.

15: The Royal Family Getty July 23, 2013

16: Sister Wives Hollywood Life Staff-Bonnie Fuller September 30, 2010

17: The other criteria for determining what is newsworthy is deviance. Sociology repeatedly defines social norms for an area or an age group or even a gender. Any lifestyle or behavior that deviates from the norm is deemed worthy of the public’s attention. For example, swingers or polygamists do not follow typical behaviors regarding marriage and gender roles. For that reason, they are frequently depicted in news stories, mainly in a negative fashion. The media has a reputation of defining the social symbols that influence American life and culture. They produce what is seen as acceptable in society, can redefine reality from day to day, depending on what is broadcast, and they can also define the public agenda. By that, I mean the media is so pervasive that it can subconsciously define what the public sees as important or a social problem. The stories most often shown on the news will be the ones that are most talked about and people will be more concerned about that particular issue.

18: Media control presents itself in many different ways. For example, violent video games tend to control the youth population, while 24 hour cycling “hot topic” news stories tend to control the adult population. Internet addiction is also a prevalent problem in today’s society, even though it was reported in 2010 that less than 10% of the world’s population actually has access to the Internet. There is no easy solution to this social problem, but media literacy is a step in the right direction. Media literacy is defined as “the ability to sift through and analyze the messages that inform, entertain, and sell to us every day." This is a process to help people think critically about what they see every day from the media instead of blindly receiving it all. | Parental Control Photographer Unknown October 15, 2013

19: Also, parents should play an active role in their children's consumption of media influences. This can come in almost any form, but youth are extremely susceptible to media influence, and the younger generation could be the one to end the widespread misuse of media that is so problematic in the first place. Parents should be vigilant in controlling what video games their children play, and what sorts of television shows they are allowed to watch. Another important aspect is controlling the amount of media that children -and adults-consume. Each year, the amount of time people spend on the Internet, watching TV, or using smart phones increases. That being said, it is extremely difficult to live without media influences, but it is important to filter what we do come into contact with. Having an independent mind can go a long way in cutting down on the social control media holds. | The Solution

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