FC: EVALUATION | QUESTION # 3 | WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK?
1: RESEARCH | Before producing our first draft of our music video, magazine advert and digipak, we first had to gain feedback on what our target audience expected. | We drew a rough draft of what all three of our products would look like and created a storyboard animatic to help us plan out our music video.
2: MUSIC VIDEO | Before we started filming and editing our footage for our music video, we firstly had to gain audience feedback from our target audience on what there expectations of a music video are. This included their preferred genre, the colors to be used in the music video, the font of the title and lastly, the star image and how they expect our artist to look like. | Firstly, I will discuss what I have learned from the audience feedback in relation to the music video we produced. | From this, we found that our target audience who are teenagers wanted a pop video with vibrant colors and eye-catching edits, special affects and transitions.
3: After this, we edited our first draft of the music video based on the expectations of our target audience then we had to collect more audience feedback on our first draft in order to see whether any changes had to be done and what was good about our music video. | We also found that we in order to follow the forms and conventions of the pop genre, our audience wanted to us to use Justin Bieber as our main inspiration which resulted to us finding someone who fits that demographic in order to develop our use of the conventions of the pop genre.
4: The information gathered from our audience feedback after the first draft of the music video, we found that our lip sync still needed to be improved and some effects needed to be added in to make it look more professional. | AUDIENCE FEEDBACK | We needed to make the cuts between scenes faster paced and lastly, we needed a wide range of different camera shots and angles in our music video. We then addressed to the feedback given however, because we chose an external source as our artist, we needed to take into account our artists daily schedule with when he would be free to re-shoot so that we could gain more camera shots.
5: CHANGES | Because our artist was not available to do more filming, we had to use the available footage, furthermore we to teach ourselves how to use certain effects in Final Cut Pro, such as placing a certain shot in a different camera angle. | This is where we learnt that we could flip our footage so that it seems that we have various camera angles and that these various camera angles are shown in a faster paced cut within each shot. We then needed to improve the lip sync by fitting in every lyric to the times that our artist would move his mouth.
6: music video second draft | After we addressed these improvements from our audience feedback, we created our second draft. However we found that there were still many improvements to address, such as the lip sync again, the transitions and lastly, our overuse of special effects within the Final Cut program. We then improved our lip sync by looking closely at when the song would match up to the pace of which our artist would sing too which we also struggled with too as our chosen artist for our music video is from Essex and therefore has a different accent and way of speaking meaning that the it was very difficult to see whether or not our artist was actually singing to the lyrics in sync. | We also had to decrease our use of special effects within each shot as some of the transitions used within each shot did not fit into the whole concept of the genre and the music video itself. With all the audience feedback gained from the first and second draft on what needed to be improved as well as what was aesthetically appealing about our music video, we incorporated all of these ideas and opinions from our target audience and created our final draft.
7: FINAL DRAFT | Because of all these changes and opinions from our target audience, I learnt what is expected to produce within a pop music video as well as what types of mise-en-scene, special effects and shots would be more eye catching and appealing to teenagers. | With editing our final draft, we made sure our lip sync was on point within every fast paced shot that appeared; we also made sure that we did not overuse the special effects on the Final Cut program to make our final draft of our music video more professional yet still conform to the conventions of the pop genre. | Lastly, we made sure we continued to follow Andrew Goodwin’s five key aspects of a music video by making sure our visuals fit in with the lyrics of the song. With this concept, we used a magazine template with our artist Jayson Wilde singing on the cover of the magazine template when the lyrics ‘on the cover of a magazine’ come up as well the scenes of Jayson Wilde in a studio with bright light effects which we interpreted as stars to fit in with the lyrics ‘I want to be a superstar’.
8: magazine advert | Secondly, with our magazine advert, we found that our audience wanted to see bright vibrant colours and texts on a magazine advert within the pop genre. We found that they expected to see our main artist as the main focus yet keeps the magazine advert simple and sophisticated by not adding many background effects in order to keep the audience attracted to our main artist Jayson Wilde. With this, we created our first draft of the magazine advert. | Here we made our artist the main focus on the magazine advert with a plain white background behind him to ensure that he is the main focus.
9: However, it was very hard to re edit our magazine advert as we could not see anything else to improve as the audience gave mostly positive feedback about it so then we released our second draft of our magazine advert. Here we found that our audience had finally seen what really needed to be improved and added to our magazine advert. So we released our final draft of our magazine advert where we added our website link below the social networking icons, corrected the grammar of the release date, edited out the lens light reflection off from his neck and added a barcode as well as our company logo at the bottom right of our magazine advert. | However, in order to make sure that our magazine advert looked more professional and not too plain, I added a duplicated image of our artist behind his main image and decreased the opacity in order to give off a feel of illusion and make our advert look more eye-catching. I also added promotional texts such as the ‘featuring the single’ and social networking sites and the icon for our own personalised website as well as our album name across the image to familiarise our target audience with what we are promoting. | After we had produced our first draft of the magazine advert, we gained audience feedback from our target audience. Here we found that our audience really liked the design of our magazine advert however; there were some points that needed to be added to our magazine advert and some improvements to make too. After this, we produced our second draft of the magazine advert where we improved our first draft by adding a different effect to make it more vibrant and eye catching.
10: digipak | Lastly, we learned a lot from our audience feedback on our digipak. Firstly, we asked our target audience what they expect to see on a digipak within the pop genre, we found that their expectations for our digipak also applied with what they expected to see from our magazine advert as stated before. This is where they expect to see continuity between each panel but also see vibrant colors such as gold, black and white, make our artist the main focus and also add special effects to make our digipak eye catching and look professional. With this, we produced our first draft of our digipak where we had our main track ‘superstar dreams’ on our back panel as well as 6 other tracks as a digipak would have more than just one track at the back. | On the front panel, we also made our artist Jayson Wilde the center of attention as well as place the Album name ‘Go Wilde’ which we chose as our album name as our artists name is Jayson Wilde and we thought this would describe the feel that our artist gives off to our audience as it explains Jayson Wilde’s crazy superstar lifestyle as making his fans go wild but we change the ‘Wild’ to ‘Wilde’ to represent our artists surname.
11: We then added extra panels such as the behind the scenes, live performance, extra pictures and special thanks panel to follow the conventions of a digipak within the pop genre. We then had to gain feedback on our first draft of the digipak from our target audience and we found that all of the panels looked very professional and followed their expectations of making Jayson Wilde the center of attention. | However, there were many improvements that we had to address too such as showing continuity with our use of colors between each panels, correcting some grammatical errors, taking away some features that did not make sense to the audience, adding 13 tracks instead of only 7 tracks to follow the conventions of a digipak and lastly, making the design and concept of our digipak more sophisticated and simple by using different special effects as the special effects used in the first draft were too distracting.
12: With this feedback, we then created our second draft of the digipak where we conformed to all of the conventions of a digipak within the pop genre as well as make the improvements given by our target audience that need to be made. With this, we had then produced our second draft of our digipak where we asked members of our target audience to give feedback on what they thought was good about our second draft as well as what needed to be improved. | second draft | From our audience feedback, we found that we needed to add the company logo and still had some grammatical errors to address to. However overall, our second draft was amazing and showed continuity between all six panels. With this, we produced our final draft of our digipak where we placed the company's logo on the back panel as well as a bar code to make it look more realistic and authentic. We also changed the grammatical errors on the special thanks panel on the digipak as well as adding side borders on our digipak as normal digipak’s would usually have.
13: Throughout all these processes, we learned a lot from our audience feedback such as what they would expect to see and want from all three of our products which was vital in producing our three main products as our target audience were teenagers therefore we needed feedback from our potential customers. We also learnt that there needed to be continuity and simple use of effects in order to look more professional yet sophisticated as this also conforms to the expectations of our target audience and follows the conventions of our genre. | We did have some difficulties with making changes to our music video, magazine advert and digipak as we had to make most of time that we had to use the software in order to edit our three main products. This means that we needed to take into account the deadlines set as well as sacrificing our own personal time to edit our footage and re edit our ancillary texts on Photoshop. Because we wanted our ancillary texts to look more professional, we also had to research into special effects as well as download special brush effects and fonts off the Internet to then place into Photoshop.