BC: The Virgin hotel, whilst being in the city surrounded by cafes, restaurants and other urban delights, should be so inviting that guests find everything they need there. Complimentary items should include a fruit basket, foxtel channels, wireless internet and simple business services e.g. faxing and copying. Add-ons at an additional price can include food hampers with a selection of grocery items for preparation in the room depending on how much time the guest wants to spend cooking (or not), movies on demand and dry cleaning. Provide a good quality hair dryer, iron and small appliances in the room to give a feeling of luxury. When I travel for business, I just want to relax and unwind at the end of the day and feel comfortable in my room.
FC: P Pereira | A Virgin hotel should be all about relaxing when traveling for business - this means all amenities should be available and nothing is too hard.
1: The foyer area needs to be warmly lit and inviting, not cold and sterile - make it feel like home but a little more sumptuous. Have a nice trendy bar, a comfortable but n=unique looking business centre to encourage business travelers to use it and an inviting lounge area. The 'feel' is all about warm hues, lots of cushions, soft lighting...
2: I love the idea of having a few different room selections based on decore - there's the ultra-modern look, the homely feel, the art-deco, 'light and bright', green and any other sensory-looking rooms you can think of. Key here is to offer maybe 3-4 different room types that all feel like home, especially when you're away from home for so long.
3: Bathrooms should match the feel of the room but also be inviting and a place to unwind | A treadmill in the room would be a great idea as it encourages the traveler to exercise. | A well-equipped kitchen with full cooking capabilities would add that extra touch.
4: A good quality espresso machine in the room would be fantastic! Also, a complimentary fruit and water hamper would add a nice little touch. Give travelers the option of buying a food/grocery hamper for preparing meals in their rooms.
5: Finally, a traditional concierge service never goes out of fashion - having someone there to assist you face to face adds that special customer service touch. An on-site beauty bar would be a nice idea where travelers can have a range of simple beauty treatments and grooming options. The hotel I envisage would encourage travelers to stay there because it sets itself apart by making the hotel feel like home - its relaxing, warm and inviting. By giving them choices on room types, hamper selections etc, the guest feels like their individual needs are catered for, not just a 'one size fits all' mentality.