BC: THE END
FC: 2011 | The Marketing ABC's
1: Everything you need to know about Marketing explained in the ABC's. | By: Hannah Brown
2: A | ADVERTISING | The act or practice of calling public attention to one's product, service, or need.
3: B | BRANDING | Kind, grade, or make, as indicated by a stamp, trademark, or logo.
4: C | CUSTOMER SERVICE | Assistance and other resources that a company provides to the people who buy or use its products or services.
5: Door Hangers | D | D | D | Door hangers are slips of paper hung on front door door knobs usually advertising a product.
6: E | EXPERIENCE | The perception the customer forms while purchasing or using your product/service. Remember: Your customer's perception is your reality.
7: F | FREQUENCY | Rate of occurrence of advertising.
8: G | rassroots | You do not have the number of staff and other resources of large programs and agencies, therefore, you make up for it with mobility and opportunism.
9: H | HOURS OF OPERATION | Hours operation is open. Flexible hours attract more individuals.
10: I | I M A G E | The essence of you agency, it is encompassed by the good work that you do. Primarily associated with "word of mouth" advertising.
11: Jargon | Words specific to an industry that people use to try to make themselves seem smarter.
12: K | K N O W L E D G E | Complete understanding of a subject.
13: L | LOCATION | LOCATION | LOCATION | Place where a business is found. The best thing you have going for you is your location.
14: M | MARKETING | A series of activities executed on a continuing basis targeting people who may consider purchasing from you when the time is right
15: N | NETWORK | A system of interrelated buildings, offices, stations, etc., especially over a large area or throughout a country, territory, region,
16: O | OPINION | It is a good practice to listen to opinions so you can continue to improve and exceed your customer’s expectations.
17: P | PROSPECT | Someone who is vaguely familiar with your product or service and you are engaging in the marketing process.
18: Q | QUALITY | It is more important to have a quality, well planned, well executed marketing campaign than to have a mass quantity of poorly designed, photocopied materials.
19: R | REFERRAL | A sale that occurs as a result of word of mouth. Due to the high conversion rate it is a smart strategy to get clients to spread the good word.
20: S | SPECIAL EVENTS | If you can put up a display table at a special event and can get staff or volunteers to work it, do it. A good way to renew or maintain personal contacts on a large scale.
21: T | TACTICS | Techniques for turning strangers into paying clients.
22: U | UNIQUE SELLING PROPOSITION | A statement that showcases how you stand out from your competitors.
23: VALUE | V V V | The ratio between price and quality. Different for every individual at every single transaction. Sometimes, people are willing to pay more for higher quality. Other times, price is what matters.
24: WORD OF MOUTH | W | Exceeding customer’s expectations to the point where they run and tell all of their friends how wonderful you are.
25: X | XENOPHOBIA | Fear of strangers. Probably a fear that marketers don’t have.
26: Y | YOU | It is all about the customer. "What may I do for YOU?"
27: ZZZZ... | ZEAL | A customer who is so enthused about your product or service that they voluntarily sell it to everyone they can.