S: Partnership for Youth Success
FC: U.S. Army PaYS Program 2000-2012 | ARMY STRONG
1: PaYS Team 2012 Fort Knox, KY
3: The Army Recruiting Command launched the Partnership for Youth Success Program as an enlistment option for Regular Army Soldiers in 2000. | In 2002 the Program brought together several partners to discuss expanding the program to Army Reserve Soldiers. The program expanded to include Army Reserve enlistments later that year.
4: Signing Ceremonies became great media opportunities announcing the program to the community and celebrating Army veterans as great future employees.
6: Ceremonies are held at sporting events and community celebrations with senior military officials,community leaders, government officials and national celebrities.
8: A synergy developed between the local Army officials and the communities they serve. Joint events, celebrations, educational conferences and professional conventions became opportunities for PaYS to serve as the unifying catalyst.
10: ROTC Cadet Command came on board in 2008 offering candidates with degrees and advanced leadership skills. The first Cadet hires came shortly after.
11: The U.S. Army Accessions Command became PaYS new home in 2010. The program celebrated its 400th Partner and the staff grew with new leadership and management.
12: Army Motorsports presents PaYS Partners with a new opportunity to learn more about the Army.
14: Annual conferences provide a great environment for partners to learn more about the Army, Soldier training and the program's potential. Companies and agencies from across America come together for three days of training. The PaYS staff is able to learn more about partners unique needs and requirements while creating a lasting bond.
18: Recently, the Partnership for Youth Success signed its 400th partner into our program, and we look forward to news of future veteran hirings by Aaron’s, Inc, a furniture rental and rent-to-own company. With an employee base of 10,400 personnel, Aaron’s offers employment potential at many of its 20 locations. As you well know, the PaYS enlistment option offers Soldiers a guaranteed interview with one of (now) 400 companies and organizations. I often cite the example of Southwest Airlines, a PaYS partner for 9 years that receives 5,000 applications for each individual vacancy they open – and the PaYS Soldier goes to the head of that line! Today, only a very small percentage of young men between the ages of 18-24 are actually qualified to join the Army. Disqualifiers include lack of a high school diploma, failed drug screen, felony conviction, physical fitness (obesity) and many others. Whether our nation's youths are seeking employment in the private sector or considering the Army as start point - it is in America's national interest to help reverse this dangerous trend. The integration of PaYS partners into NASCAR and NHRA Education Outreach Programs on track grounds provides high school and college-aged students with real world lessons about careers and options for their future, emphasizing the importance of education and setting goals for future success. The focus for speakers is on the importance of youth’s mental, emotional and physical strength. Thousands of students attend these education outreach events and hear the PaYS partner representative relaying this important message alongside the US Army. Again, the positive impact of this effort is immeasurable. PaYS partners as COIs -This historic event of signing our 400th PaYS partner made me think about the deeper implications of our PaYS program. Yes, PaYS is a good deal for Soldiers and ROTC cadets in terms of future employment, but it’s also a good deal for the Army, and I believe we are underutilizing it. Think about it. A company is a PaYS partner because they recognize the value of Army service. They want to hire veterans because veterans are disciplined, drug-free, used to working in teams, skilled, and dependable. So doesn’t it stand to reason that a PaYS partner would want to speak about the value of Army service to other members of the community? Or, in other words, wouldn’t your local PaYS partners make excellent COIs? Many of you have already realized this and are using PaYS partners in a variety of grassroots efforts. Not only does PaYS help veterans find quality employment, PaYS also assists local recruiting efforts by providing the link to employers who routinely attend local events that promote how Army values and service make great employees. At these same events, PaYS helps young people joining the Army talk to PaYS employers, so they can see how an Army enlistment is a path to a future career and success. | LTG Benjamin C. Freakley the Accessions Commanding General shared his thoughts on PaYS for the Recruiter Journal Magazine
19: A mutually beneficial relationship-A unique feature of the PaYS Program is the Grassroots initiatives and efforts that connect our partners with the Army during local recruiting and community events. Because the PaYS Program is a recruiting initiative, local Army Recruiting and ROTC Battalions Leaders incorporate PaYS partner companies and agencies into recruiting activities. This connectivity begins with a public media event to welcome a new company or agency to the Army family as the newest PaYS partner. Rapport is established and a relationship developed at the very beginning. The impact of having a respected, well-known company or agency working alongside the Army at a state fair booth, community Flag Day celebration, auto show, Future Soldier function, or job fair garners a positive image for the US Army. It lends credibility in the community and promotes service as a viable option. Our PaYS partners often invite Future Soldiers to tour their facilities across the country. In a mutually beneficial relationship, partners attend Mega-FS events and, in return, invite Army recruiters to set up tables at their community events. One example is with a local Fort Knox partner Bluegrass Cellular. The company invited local Army recruiters to attend their 20th anniversary picnic; the recruiters brought their Hummer to greet the public. The picnic turned out to be an excellent community engagement, with the Hummer attracting many target market young people to talk to the recruiters. Ms. Toni Scholze tried to get her company, Florida Light and Power, a table at the Fort Benning ACAP career day, but was unsuccessful at reaching the right person who could make this happen. Frustrated, Toni called a local Army recruiter for help. She had a message on her desk the next day from the ACAP POC with a guaranteed slot in the upcoming job fair. She related this story to a group of local business leaders who were so impressed by her relationship with PaYS and the Army, they ultimately signed on as PaYS partners themselves. Which resulted in more COIs for the local recruiter.Ms. Toni Scholze tried to get her company, Florida Light and Power, a table at the Fort Benning ACAP career day, but was unsuccessful at reaching the right person who could make this happen. Frustrated, Toni called a local Army recruiter for help. She had a message on her desk the next day from the ACAP POC with a guaranteed slot in the upcoming job fair. She related this story to a group of local business leaders who were so impressed by her relationship with PaYS and the Army, they ultimately signed on as PaYS partners themselves. Which resulted in more COIs for the local recruiter. Army recruiters in Chicago could not get into a particular high school, so they contacted Union Pacific Railroad PaYS POC, Ken Kuwamura, and asked him to make a school career visit. The high school welcomed Ken with open arms but stopped the Army Recruiter at the door, citing their no-military rule. So Ken told them he wants to hire employees with Army values and experience and that he would not attend the planned event if he didn’t have a recruiter at his side. The school relented and now the Army is a regular at the high school. A great partner! The power of a great partner and COI-Ken Kuwamura, the Union Pacific Railroad POC, is truly a great PaYS partner. Not only is he a great COI, as I described above, Ken is drafting a proposal for Union Pacific to sponsor a three-day seminar for ROTC Cadets to help them with resume' writing, personal marketing skills, achieving qualifications, and an overview of working in the private sector (covering benefits, expectations, etc.). He also has interested four other businesses in supporting the event, where they will also test and prescreen candidates. I think that when veteran unemployment is so dismal, PaYS should be recognized for getting veterans jobs. Stories of PaYS hires make the local news monthly. This free publicity for the Army tells communities across the Nation that the Army provides a path to the future for qualified young people in a way paid advertising can't. A note: The Army PaYS Facebook page and videotaped PaYS Soldier testimonials on goarmy.com also have an extensive impact on a national level. Prospects can learn about immediate PaYS partner job opportunities on our Facebook page and learn how the PaYS program helped their peers gain employment through the videotaped testimonial. Reconnecting-Our vision for PaYS is essentially our tag line: Reconnecting America with its Army. But our recruiting force does not use PaYS partners consistently as COIs, when in fact our PaYS partners want to be utilized more. Currently we have partners who speak on Motorsports Education Outreach panels, sponsor local events, invite recruiters to speak at organization events, introduce recruiters and their commanders to key leaders and influencers, and, yes, are tremendous COIs themselves. If you are not using your PaYS partners as COIs, I strongly urge you to think about what they can do for you in the local community. If you have questions, your PaYS marketers are standing by to help you. They have plenty of experience in working the recruiter-partner relationships. So don’t be shy. Call your PaYS partners and use them as COIs. You’ll be happy you did.
20: The PaYS Program was featured in the HR trade magazine highlighting PBG's veteran hiring initiative. | Fortune 500 companies announcing PaYS hires made the evening news.
21: The PaYS staff tripled over the first 10 years. Many talented people came and went making the program stronger and richer.
24: The real success of the program is measured by the smiles of our hired veterans.
25: True partnership is defined in the numerous creative ways our partners invest in the program, our Soldiers and this great nation.