There are few assets more vital to real estate professionals than impressive photographs of properties. For buyers, photos offer the first glimpse of a potential new home. Those first impressions make all the difference between contacting an agent or crossing the property off the list. But, how do you present winning visuals in a way that stands out from the crowd? The answer is real estate photo books.
A custom real estate portfolio book is a fantastic way to present properties and listing information in the best possible light. In a world dominated by the digital, a physical book is a tangible, high-quality marketing asset. With Mixbook’s professional portfolio themes, it’s easy to create a book that communicates your professionalism, expertise, and personal business branding as well.
Benefits of real estate photo books
There are many benefits of photo books for Realtors and all professionals in the real estate field. Here are just a few:
- A stunning showcase for property listings: A beautifully designed property listing photo book gives buyers a comprehensive, eye-catching overview through carefully curated images and text.
- A tangible sales asset: A photo book is a physical product buyers can hold in their hands—a stand-out counterpoint to endless scrolling on screens.
- Elevated marketing material: With the highest-quality papers, cover types, and custom design details, Mixbook photo books help real estate agents make a lasting impression.
- Capture your niche: Real estate professionals who focus on a particular niche in the market can design real estate photo books specifically around that specialty.
- Versatile: From single-property booklets to luxe coffee table books compiling the highlights of your career, the content and style of a real estate portfolio book is 100% customizable.
Types of photo books for real estate professionals
Real estate photo books typically present photos and profiles of properties for sale, plus essential details about the agent or agency. Beyond these basic guidelines, the content, focus, and design of your book can be widely adapted to suit your professional needs. Here are some examples that show the versatility of this photo book project.
Single property showcase
Real estate professionals might create a custom photo book exclusively for singular high-value properties. Examples include especially large, historic, or storied homes or estates, commercial properties, and new developments with the potential for varied investment opportunities. Think of the photo book as an elevated brochure or guidebook.
Multiple property listings
An agent or agency handling multiple property listings can compile all the photos and details into a single photo book. Arrange the layouts so that each property gets its own “chapter” of the book, keeping the design style cohesive throughout. (As the properties listed in your book sell, annotate the book to mark them as sold, and at what price.)
Tip: Learn how to…
Meet the agent
Successful real estate agents understand the importance of personal branding. Photo books for Realtors are a great way to show clients your past sales successes. Feature photos and details of sales you’ve handled—and are handling right now—plus testimonials and a career bio. List any awards you’ve won, your career and educational background, and any personal information or messages you’d like to share with potential clients.
How to create a real estate lookbook
Whatever type of real estate photo book you wish to create, the essential steps are the same. We always recommend starting with a professional photo book theme, which is fully customizable. The following are all top choices for real estate portfolio books:
Browse themes and launch your preferred choice in Mixbook Studio™. Then, follow these basic steps:
- Upload high-resolution photos of the property or properties you’re featuring in the book. Focus on the most enticing assets and include a range of:
- Interior and exterior shots
- Closeups of any appealing architectural or interior design details
- Photos of views and the neighborhood/surroundings
- Floor plans
- Artists’ renderings, for properties still in development
- Drag and drop the photos into the layouts of the photo book.
- Add text to provide essential information about the properties.
- Include a page with your headshot, contact info, website and social links, logo, and next steps for interested buyers.
- Customize the appearance of the photo book using the Layouts, Backgrounds, Text, and other tool panels in Mixbook Studio™. Make sure the customizations are cohesive with your business branding.
- Preview and check carefully for errors, then order your real estate photo book!
You will also need to make decisions about size, cover, and paper types, and how many copies of your photo books to order.
What to do with your real estate lookbook
With one or many copies of your real estate photo book in hand, you’re ready to wow potential buyers. Here are some suggestions:
- Keep a copy in your office ready to show to clients during face-to-face meetings
- Make a copy available in your office waiting area for visitors to browse
- Deliver books to important clients
- Make a display area around a photo book during open houses
- Print small softcover copies in bulk to give away as promos
- Bring copies of your book to networking events
Exclusive pricing for pros
Did you know Mixbook offers exclusive pricing and other benefits to real estate professionals? You can get discounts plus free and fast shipping on orders of 10 or more photo books. Visit our professional portal to get a speedy custom quote!
