4: repetition | "repeat some aspect of the design throughout the entire piece"
7: When several items are close they become one visual unit. 4 basic principles: 1. Contrast 2. Repetition 3. Alignment 4. Proximity | proximity
9: Alignment: The Principle of alignment states that nothing should be placed on the page arbitrarily It also states that every item should have a visual connection with something else on the page. The principle of alignment is what tells the reader even though they are not close, they belong to the same piece