S: LOS SUMMER 2011
BC: "The best thing about Summer, is that it's almost over...I'm really excited for Fall, the product looks great..." -Art Hunter, Merch Manager
FC: LOS SUMMER 2011 | Melissa & Jennifer
1: April 7.8% May 21.5% June 29.3% 23rd month of consecutive positive comps
2: $22,198 R SLS $$11,686 GM 52.6 GM % Comp Traffic was up +7.3% to LY Conversion was 26.8 (up +12.6%) DPT was $56.89 (up +7.09% or $3.77) UPT was 3.24 (up +12.4% or 0.36) | Top Line Financial Results
4: what is YOUR favorite LOS summer memory?
5: - store performance - new members - team bonding - SAP go live - winning product
6: For the month of June, Wrentham delivered $849, 298 in retail sales and had a 68.4% comp! | Stellar stores
7: Leesburg had the largest opening week sales to date selling $147,334 worth of product in just four days!
8: new stores...
10: "My favorite LOS summer moment was being at the store opening in Destin, Florida, they are a powerhouse." -Stephanie Manners, LOS Merchant | "after the miracle of Shira and I finding the store... I loved visiting the new LOS store in Florida. Made me want to buy lots of cute clothes" - Kalen Karnes | even with a GPS, 2 smart phones, and printed directions we got slightly lost in Naples. When we made it there we were welcome with open arms by the energetic and excited team for opening day. The store looked fabulous! - Shira Cohen
11: "Opening Jackson, our 73rd store essentially completed Project 41. I was INCREDIBLY proud of Liz and her new MLA team for executing the allocation of the new stores FLAWLESSLY." -Charlene Mady, Sr. Director Planning | "Being able to visit two of the new store openings and being part of the whole experience was awesome" -Alice Chen, LOS Merchant
12: new | "I knew I came to the right place when in my first month at LOS we had a happy hour each week" larysa polansky | manpreet kaur
13: faces | elise krohn | jessica kliwinski | "being able to have a strong opinion and a voice in the merchandising process is what I love about LOS"
14: Team Bonding | “Enjoying all the delicious food at the pot luck. LOS can cater any summertime BBQ of mine, YUMMO" -Liz Powell, Merch. Loation Manager | "My favorite experience at LOS has been working with such a strong, bonded, and social team." Elise Krohn, Intern
16: Ping Pong Champion! (it was a close game!)
17: “"Beating our 15 million dollar April sales goal and celebrating at the biergarten" - Johanna Mills
18: There were some showers... well, just one ...for LAUREN!
20: A Team that eats together... stays together!
21: LOS Summer Pot Luck Lunch... June 23rd, 2011 "It's always better when we're together."
22: I loved the last LOS breakfast bonanza when Liz and Pauline from sourcing came and spoke to the LOS planning team about the journey of a garment, the largest components of cost, and what the typical trip to Asia is like. It was great to learn about another area of business and how sourcing and planning can work together to be even more efficient. -Shannah Feldman
24: SAP...go LIVE.. | "It's been extremely promising to see the team's positive reaction to the workbench. Learning new things can be challenging, but the LOS merchant team has used this as a bonding and learning experience, powering through obstacles with an optimistic and enthusiastic attitude." -Melissa Moschella, Associate Merchant
25: "My favorite memory of the “summer” is when Elizabeth & I first successfully uploaded a Size Profile to SAP & got a 4 WAY MATCH!! I think we actually started clapping..." -Lindsay Yogan, MLA
26: "I really loved the “Short Story.” It was really cute and it got our team great results!" -Veronica Colman, Store Comm | Product
27: My favorite product moment is the success of our Beach Hat. Not only was it a fun opportunity for me to chase the fashion trend, but it shows great growth opportunity for next year. -Amanda Sugalski | "When knits had their first million dollar week...that was definitely a highlight!" -Lauren Burns
28: “On reflection of Summer 2011, a monumental stand out for me was the success of “Dressed Up” and “Short Stop”. The cross functional partnerships between Merchandising, Visual and Marketing drove the vision to its execution and by creating these destination points for our client, we provided her the direction she needed to find all of her head to toe Summer looks. -Jenny Greenstein
29: Perfect Prints in WINNING colors...
30: Product FUN facts... | Our beach hat sold 850 units...that's one hat for each mile of the worlds longest golf course...in Australia!
31: The 3/4 Sleeve denim jacket was a phenomenal seller for LOS. With a 73.5% S/T and a 64.3% GM, this style brought in $236,456 R Sls.
32: The retro short was a great seller for LOS this Summer! This style brought in $546.4k in R Sls at a 61.3% GM.This style sold 25,902 units- equal to the population of Carbondale, IL.
33: Retail dollars for the button sleeve cardigan were $1,110,363. We could've bought this great beach house in Hawaii with that money! | We sold 10, 782 units of Maxi dresses in the Summer season. That is 160 units a store!!