FC: Mass Culture
1: The worlds top ten brands | 1.Mcdonald's 6.Gillette 2.Coco-cola 7.Mercedes-benz 3.Disney 8.Levis 4.Kodak 9.Microsoft 5.Song 10.Marlboro
3: Pluralists >more freedomof choice >high culture available >enlightenment for working class >Enhances Political and socal awarness
5: Right-wing conservatives >Folk culture lost, big business provides diet of Americanisation >Working-class apathetic-cannot discriminate >Junk tastes
7: Post-Modernists >No distinction between high and mass culture >Popular culture available >Audience media literate interpreters of text >pick and mix culture via consumption.