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Project Marketing Course

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Project Marketing Course - Page Text Content

BC: Promotional Pop!!!!!! | Tick Tock!

FC: Promotional Elements pg. 466-469 By Stephnaie Beasley

1: Advertising Personal Selling Public Relations Sales Promotion Direct Marketing | The Promotional Elements:

2: Mass Selling vs. | Mass selling -used with groups of prospective buyers examples: Advertising Sales Promotion Public Relations

3: Customized Interaction | Customized Interaction - between a seller and a prospective buyer examples: Personal Selling Direct Marketing

4: Advertising: -any paid form of non-personal communication about an organization, good, service, or idea by an identified sponsor -TV, radio,magazine ads... Sales Promotion: -a short-term inducement of value offered to arouse interest in buying a good or service. - coupons, rebates, samples and contests!

5: Public Relations: -a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, etc. about a company and its products or services. | -reviews, blogs, news stories, annual reports

6: Personal Selling: -the two-way flow of communication between a buyer and a seller, designed to influence a person's purchase decision (modifiable message) -salesperson, waiter...

7: Direct Marketing: -direct communication with customers to generate a response in the form of an order, information, or visits to retail outlets -face to face, direct mail, catalogs, telephone solicitations, and online marketing...

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Stephnaie Beasley
  • By: Stephnaie B.
  • Joined: over 10 years ago
  • Published Mixbooks: 4
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  • Title: Project Marketing Course
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  • Published: over 8 years ago