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Blank Canvas

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S: Levi Strauss

FC: Levi Strauss By: Rachel Ricchio

1: Have you ever wondered what the real purpose of jeans were for?? Well, weird enough they weren't made for fashionable appeal like they are today. Levi Strauss is to this day immensely popular for the well known name brand jeans. -Levi Strauss came to the U.S. after originally living in Bavaria. -He moved to New York and then San Fransisco during the Gold Rush.

2: -Levi wanted to be wealthy. -He was a german-jewish businessman.

3: -He arrived in CA with his family. -He knew he wouldn't make much good of a gold digger so he started out by selling dry goods.

4: -He sold clothing, bedding, fabric, combs, purses, and hankerchiefs. -In 1870, he partnered up with Jacob Davis.

5: Davis needed a tailor and purchased fabric from Strauss. -Three years later, Strauss and Davis received a patent to use copper rivets int their pants.

6: -Levi & Co. was created and started manufacturing the first blue jeans.

7: -Jeans were designed not for fashionable appeal but for for miners who needed pants that were durable yet comfortable to crawl around in, in the caves.

8: -These jeans were a tremendous success during the duration of the Gold Rush and are a huge success to this day.

9: -Levi didn't stop making jeans but he did become a philanthropist in CA. -He also served as Vice President of the Society for the Prevention of Cruelty for children.

10: Levi is remembered for his great inventions and name brand jeans.

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  • By: Rachel R.
  • Joined: over 7 years ago
  • Published Mixbooks: 1
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  • Title: Blank Canvas
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  • Published: over 7 years ago