BC: BE IN V O G U E | You may say I’m a dreamer, but I’m not the only one. - John Lennon
FC: I want to start an online "Fashion help" website | My Dream | SHAMBHAVI SINGH - IIFT DELHI
1: As a little girl, I was always fascinated with clothes and accessories. I moved on to designing clothes on MS Paint, which weren't so great, but I used to be very proud of my "design portfolio" as I called it. As I entered my teenage years, I looked at fashion magazines for inspiration.... | Inspiration | THE FUTURE BELONGS TO THOSE WHO BELIEVE IN THE BEAUTY OF THEIR DREAMS -ELEANOR ROOSEVELT
2: And it grew... | ...And while fashion magazines were a joy to read and a treat to watch all those gorgeous outfits, it hit me that I couldn't afford all this. Not while I am a student and most probably, even when I will earn, Gucci and Valentino are going to remain a dream. What I wanted was help on clothes that I could actually WEAR.
3: "Insane" dreams happened.. | WHY FASHION? WHY ONLINE? | All girls love to dress well and look good.But to be actually "fashionable" was something that was out of reach for me and girls my age. I started out interning as a columnist for an online startup "Couture for You", but that didn't last long . But nobody and nothing could make me give up my love for fashion,clothes and an impeccable overall "look" | I want to tap the wide Internet network to help the girls who have endless fashion queries and no expert help.
4: Fashion for me is my way to express myself. My colors define my mood. When I am happy its bright, when you see me wearing dull colors..steer clear! It doesn't have to be high end, it has to be something "Me" TANYA JHAMB, 23 | Fashion for me is my way to be chic, my way to get people to sit up and take notice when I enter a room. I believe in power dressing. I always go to important meetings "dressed to impress". Brands matter, but I am not very finicky about it SHALINI SINGH,24 | WHAT DO REAL GIRLS THINK OF FASHION?
5: I LOVE FASHION!! But I do wish it were a little more affordable! I can afford to buy a nice outfit but there is always the accompanying guilt of over-indulgence and the purchase not being "value for money" MAMTA KASHYAP,27 | Fashion for me is anything that makes me feel confident. When I feel good, I look good. I think pajamas can be as fashionable as an little black dress if I am happy wearing it. If its comfortable, style comes effortlessly. SHAMBHAVI SINGH,21
6: I am not looking to be altruistic here. I want to work in the field of fashion. I get to tell people what would look good on them. I love what I would be doing. I will get to learn new stuff about latest trends. I will get to have the time of my life! | MY DREAM "FASHION-HELP WEBSITE" | I want my website to be a one stop solution for girls/women seeking chic fashion solutions. I don't design the dress...I design the look. I like to mix and match outfits and accessories and create a new look out of it. None of us have inexhaustible wardrobes and all of us like to look good. Its all about getting the "look right" without spending big bucks! | WHAT IS IN THIS VENTURE FOR ME?
7: WHAT'S ALL THIS ABOUT THE AFFORDABLE LOOK?? | I | I generally browse through catalogs of international brands like Gucci, Armani, Marc Jacobs, Oscar De La Renta. And I also browse through the collections as shoppers stop, lifestyle, Austin Reed, AND, French connection etc. It stuck me that some of the dresses from the high end designer houses were pretty similar to the styles offered by these retail stores, and at prices that someone like me could afford. I can pick a dress from Gucci and get a similar look if I search enough!!
8: Brand- Gucci Style- Straight neck, banded waist and kimono sleeves Price- On Request | lets see how this works out...
9: Brand- French Connection Style- Straight neck,loose on waist and kimono sleeves Price- INR 2850 | We must never confuse elegance with snobbery-Yves Saint Laurent
10: Skirts offered in the online catalog of Bloomingdales (one of the most elite shopping destinations of Manhattan) Average Price- INR 7000
11: Skirts offered by the catalog of ChicFactor (an online fashion vendor slowly gaining popularity) Average Price- INR 1300
12: FASHION FOR REAL WOMEN | According to my personal definition of fashion, its about what makes you feel confident. And when you wear something you are comfortable in,confidence comes naturally. And that is why I am looking to provide/suggest looks that are not just affordable but also wearable as per Indian sensibilities. | Over the years,I have learned that the most important in a dress is the woman who is wearing it. -Yves Saint Laurent
13: WITH REAL FLAWS... | A Real woman is healthy,curvy,skinny, short,tall, fair,dark,has acne,gets bad hair days,stumbles in high heels, has tires on her tummy, is perpetually unhappy with how her nose looks..BUT a real woman is ALWAYS BEAUTIFUL. | And this is the message that I want to convince every girl of. I want to provide fashion solutions to every kind of girl and not just ones who have the "so called" perfect body or face. Fashion is for everyone
14: HOW WILL | HELP ME? | Its because of Godrej Loud that after a long time I sat and reflected on what is it that would really make me happy. So thank you for that! In this website I am planning to provide a collection of select looks by international designers, big brands, accessories etc. And the girls browsing my site can select any of it. Its my job then, to provide them affordable but stylish alternatives to the look/outfit/accessory they have chosen. I can also have the feature of them telling me the occasion and me telling them the look fit for it! Also, the website will have a discussion forum feature, where people interested in fashion can come together and discuss anything and everything related to fashion viz. trends,looks, collections, fashion weeks, accessories. I would like to run the site on a participatory basis in the long run where in women who share similar interests can contribute and help each other.
15: In addition, I want common everyday women to model for my website. The clothes catalog that I will be putting up will have girls like me and my friends wearing them, so that the message "fashion is for everyone" gets across! The web designing and the graphic applications designing is a major investment because primarily the site should look good and have a lot of user friendly features and GUI (Graphical User Interface). If my dream gets funded by Godrej Loud, then money will not be an issue and that way I can focus my energy on the creative aspect of it, which is what I really love. As a return on investment, I get traffic on my website, revenue in my pocket and happiness in my heart. | APRROXIMATE FINCANCIAL BREAKUP OF THE PLAN- | SKILL SET DEVELOPEMENT Obtain basic training in fashion and designing- INR 80000 | LOGISTICS A basic DSLR Camera - INR 40000 An amateur web app. designer + Website hosting and designing- INR 30000 | TOTAL- INR 1,50,000
16: For me, working in the field of fashion has always been the ultimate dream. Thank you Godrej Loud for giving me the opportunity to let my thoughts flow, to dream high. I have not had so much fun in a long long time!