S: 2013: Emory O. Jackson Journalism Award: Soror Dionne Mahaffey - Nu Lambda Omega Chapter - Atlanta, GA | 2012: Emory O. Jackson Journalism Award: Soror Dionne Mahaffey
2: I've freelanced as a writer, sports & entertainment reporter, published my own news-magazine, produced television and radio shows, authored books, served as a magazine editor & a news bureau chief, syndicated content, appeared as an expert on entertainment shows to discuss various pop-culture topics and have secured media opportunities for myself and my clients which span the entertainment, sports and business sectors. Most recently I am serving in editorial capacities for various organizations. Recent Experience & Credentials Public Relations - Marketing - Communications - Journalism: 2012 - 2013: Contributing Writer/Blogger - Jennings Wire 2012 - 2014: Editor & Contributing Writer- Peachtree Papers Magazine (Junior League of Atlanta) 2010:2013: South Atlantic Regional Communications Committee (Alpha Kappa Alpha Sorority, Inc) 2011-2012: Southeastern Regional Editor: Sweet Magazine (Jack and Jill of America) 2010 - 2012: Publicity Committee Chair (East Suburban Atlanta Chapter of Jack and Jill of America)
3: 2010: Relationship Psychology Columnist: Examiner.com 2009-2010 - Ivy Leaf Reporter: Nu Lambda Omega Chapter (Alpha Kappa Alpha Sorority, Inc.) 2008: Contributing Writer: Helium, write various lifestyle features 2008: Contributing Writer: Huffington Post Previous Experience 2007: Co Author: Inside the Minds: Building Public Relationships (Aspatore Books) 2006: Contributing Reporter: World Entertainment News Network 2006: Director of Marketing and PR: Mobo Multimedia 2005: Director of Crisis Communications and PR: National Conference of Black Mayors 2005: Founder and Chief Writing Office: Swank News 2004: Writer and Producer of technology radio vignette: TechNotes aired on Bloomberg 2003: Author: Beyond the Red Carpet ( a career guide for finding a job in Hollywood) 2000-2003: Publisher: Blinks - The Magazine 1994: News Writer and Production Assistant: Kiss 104-FM 1993-2004: Bureau Chief: The Final Call Newspaper 1988-1990: Sports Reporter: WVAS
4: Dionne Mahaffey is a visionary and thought leader who continues to introduce innovative concepts into business and culture. As the Founder of The CPAI Group, Inc., Mahaffey successfully positioned her firm as the “Staffing Agency To The Stars ” among Hollywood circles. She authored “Beyond The Red Carpet,” a guide focused on behind-the-scenes careers in sports & entertainment, and was soon featured on Oprah, MTV, E!, VH1, Fox & ABC News for her coveted knowledge of entertainment careers. Under her leadership, CPAI was named the “Official Lifestyle Management Agency” of the National Football League (NFL), which was a historical appointment as the first time that such a contract was awarded to a minority or female owned company. This multi-year, multi-million dollar deal with the league's players association resulted in CPAI providing lifestyle management services to 1,896 active NFL players and over 5,000 retired members throughout four NFL seasons. She has also provided marketing and public relations services to the sports and entertainment sectors. As a freelance journalist her writing has appeared in various newspapers and magazines. Additionally, she has produced radio and television shows and is the former Southern Regional Reporter for The Final Call Newspaper. Prior to launching CPAI she had a successful executive career in Technology and Engineering. During her "techie" days she hosted TechNotes, a daily radio vignette, featured on Bloomberg's Urban Report. Her company Ashanti Technologies created various ethnic related software products and services. She also launched Blinks, a news-magazine aimed at seamlessly intertwining technology and Black culture. This work gained her an invitation to several White House briefings and she was blessed to be a part of President Bill Clinton's "New Markets Tour" which traveled to several urban areas across the country exposing the "digital divide" and also focused attention on the infrastructure needs, such as housing and information technology, and investment potential of the African American Community. | BIO
5: Currently, as a doctoral candidate, she conducts research that delves into the dynamic of women in various career, relational and social situations by exposing the psychology behind “unhealthy competition,” “mate poaching” and other phenomena. She has introduced her “gender-loyalty” theory, which highlights increased self-worth and loyalty to sisterhood as one the keys to true fulfillment, happiness and better personal choices. Her forthcoming book, "Girl Leave Her Man Alone," delves into the psyche of the "other-woman" involved in extra-marital affairs. She is a featured Relationship Psychology writer for Examiner.com. Her doctoral studies also include consumer buying behavior and the academic performance of student-athletes. She is also a Adjunct Professor teaching Business, Marketing, Technology, Entrepreneurship and Organizational Psychology courses. Mahaffey received her BA from Auburn University, her Masters from Central Michigan University and is currently pursuing her Doctorate in Psychology at the University of the Rockies. When she is not on the lecture circuit, or "coaching" clients towards realizing their fullest potential, she remains busy as the mother of two beautiful children, Ashanti & Nasir. She is an active member of various civic and community organizations. In addition to Alpha Kappa Alpha Sorority, Inc., she is a member of Junior League of Atlanta, Jack and Jill of America and The United Way's Volunteer Involvement Program (VIP).
6: Peachtree Papers Magazine Editor Dionne Mahaffey: The magazine's 1st African American Editor With a circulation of almost 5,000, Peachtree Papers is a major public relations tool of the Junior League of Atlanta, Inc., informing both the membership and the general public of the extensive community work of The League. The goals of this magazine are to inform, educate, entertain, recruit and create a sense of unity within The Junior League of Atlanta. In 1933, The Cotton Blossom, forerunner of Peachtree Papers, was founded as a simple black and white publication. Today, Peachtree Papers is a four-color, 48-60 page quarterly magazine with features on placements and partnerships, fund-raisers, recipes from the Junior League of Atlanta ’s cookbooks, League events and business, profiles on members, as well as other articles of interest. The committee consists of about 12 Junior League of Atlanta members who write, edit and photograph with much coordinated effort of many other League members plus a graphic designer and publishing company, New World Communications. Slated as Editor Elect 2012 - 2013 During the 2012-2013 League Programming year I will train under the current editor. During the 2013-2014 League Programming year I will automatically evolve to Editor-in-Chief (the first minority editor in this league's 95 year history)!
8: Recent Editorial Work
10: Recent Editorial Work
13: The media finds volunteer service activities interesting and sometimes use them as "filler stories." I have successfully secured coverage for various community service projects with print and TV media outlets..
14: Emerging Young Leaders
15: Taught a session on Media and Communication to EYL-Program Participants at Jean Childs Young Middle School.
16: Various clippings from articles and press releases written for Alpha Kappa Alpha activities. These were done within my role as Ivy Leaf Reporter, Publicity Chair and/or member of the Regional Communications Committee | Nu Lambda Omega Chapter in print...........
17: Nu Lambda Omega Chapter in print...........
19: APPOINTED MEMBER of the South Atlantic Region's Communications Committee | Wonderful team of Journalists and Media Professionals!!!!
20: " HOODWINKED" is a film by Janks Morton, a Social, Political, and Spiritual Activist whose award winning films present a searing examination of the role that myths, stereotypes and mis-perceptions have played in the decimation of modern era Black relationships, and how the symbiotic relationship between government, the media and special interests perpetuates misinformation to further marginalize the role of black men in society. | Served as Public Relations and Media Specialist for the Atlanta premiere of HOODWINKED at Morehouse College
21: On Location: The film "Hoodwinked"held it's Atlanta Premiere at Morehouse College | Dispelling Myths about Black Achievement I coordinated interviews with major media outlets and Film-maker, Janks Morton
22: I AM A WRITER because I am a thinker. I've always been a thinker; and have never found the off switch. I get by on very little sleep and usually am in a state of perpetual go. I love the written word. Writing has always played a major role in my life. My pen grounds me. It gives me a place where I can be as loud and as ambitious as I want to be. As a child growing up in Birmingham, Alabama, I had a delivery route with both The Birmingham Times and Birmingham World Newspaper(s). My first article was published when I was seven years old. I won an essay contest at school and my mother, Dr. Barbara J. Thomas submitted it to The Birmingham Times Newspaper, and they printed it!
23: Seeing my very own byline in print was magical! Not only did I have a paper route .... But I had also become a writer for the local newspaper! While writing has never been my primary occupation, it has always been central to my life. Throughout my corporate career in business and as a successful entrepreneur, I've consistently used the art of communication to evolve my endeavors. I guess you can say I've always had two jobs. Writing has run parallel to all of my varied career pursuits. People tell me that I am a good writer...that I have a way with words. I've even heard that my writing is poetic. I like to tell stories, write narratives and write countless lines of description. I've also been described as incredibly imaginative. | Personally, I think I am astute and analytical. I appreciate the background as much as the foreground. I describe my writing style as informative, well-written, historically important, provocative, much needed analysis, compelling and thought provoking. I'd like to think that I possess excellent editorial balance. Whenever I accomplish positive results with my words, I am satisfied and feel that I have contributed in some small way, to increasing human understanding. Writing is a blessing. Soror Dionne Mahaffey
24: While journalism is not my primary career, I still try to maintain an active presence in the community of writers, public relations and marketing professionals. I regularly attend the annual NABJ convention as well as the UNITY convention for minority journalists. I am also active in the Atlanta Press Club and the American Marketing Association among other groups. As an Adjunct Professor, I frequently teach marketing , business and communications courses to undergraduate and graduate students.
25: Black Journalists
26: I often serve on the Public Relations Committee for chapter events. | Former Ivy Leaf Reporter
27: Wrote article for www.aka1908.org when Soror Kathy Times was elected President of the National Association of Black Journalists (NABJ) during the annual convention held in Tampa, Florida in 2009.
29: Academic Writer & Researcher ... | LEFT: Presented at Humanistic Psychotherapies Conference: TOPIC: "Female Rivalry in the Workplace..." I was there to promote the importance of "Gender-Loyalty" among women. | RIGHT: With Dr. David Campbell, an iconic psychologist and scholar. He created the "Strong-Campbell Interest Inventory" assessment.
30: South Atlantic Regional Conference 2009, 2010, 2011, 2012 Panelist for Communications and PR workshops for Ivy Leaf Reporters and other attendees. Discussed marketing your chapter's brand; forging relationships with the media and securing press coverage. *** BOULE *** (Media & Communications Work) I worked with the International Communications Committee Chair, Melody M. McDowell and event photographers to check-in media for the Unity Walk and other activities during this historic week in Washington, DC. I also worked in Press-Room during the conference.
32: Freelance Journalist......
33: 2008 Campaign Documentary "BELIEVE. Vote for Change" Co-Director and featured talent | The BELIEVE. Vote for Change video featured the Who's Who of music, film, sports, business and politics. Appearances include super-producer and music executive Jermaine Dupri, students of Spelman college, political delegates, Rashan Ali of Atl's Hot 107.9, Roger Bobb of Tyler Perry Studios, gospel music producer Kevin Bond, Bryan Michael Cox, Da Muzicians, Idris Elba, Monica McNeal, Mari Morrow, Q of 112, Kim Elba, entrepreneur and author, Dionne Mahaffey-Muhammad of The CPAI Group, Nappy Roots, DJ Trauma, J. Wayman Henry, Willie Whitehead, D-Roc of the Ying Yang Twins, Yung Joc, songwriter Kenyatta Poole and more!
34: Marketing and Branding are an important part of communication. Journalists are more effective if the brand is presented in a creative manner. I provided art-direction for these program covers, logos and other marketing collateral.
36: Regional Editor | Served as the Regional Editor for the Southeastern Region of Jack and Jill of America, Inc in 2011-2012. In this appointed role, I am responsible for the editorial and publishing tasks associated with "Sweet" (the monthly publication which covers Alabama, Florida, Georgia, Tennessee and Mississippi). Sweet was my concept for the newsletter/magazine since our region is fondly called the "Sweet, Sweet Southeastern Region." While in this role, I converted a traditional newsletter into a High-gloss magazine styled publication! | 2011-2012
38: Jack and Jill TV is the video section of the organization's Southeastern Regional web-site. Various chapters submit videos of their activities. Above is a screen-shot of a video that I coordinated. It was produced by TV News Reporter, Donna Lowry of NBC affiliate 11Alive in Atlanta. In the segment Jack and Jill kids serve as youth-reporters covering their recent trip to Buxton, Canada. | 2011-2012
39: Clippings of news articles written by me (or event notices placed by me) in my role as Publicity Chair for my Jack and Jill Chapter | 2010-2012
40: Volunteer-service projects
43: Red Carpet Interviews | Brief list of notable figures I've interviewed. Writers & Poets Maya Angelou Pearle Cleage Dennis Kimbro Nikki Giovanni Alice Walker Professional Athletes Muhammad Ali, boxing legend Shaquille O'Neal, NBA Theo Ratliff, NBA Bob Whitfield, NFL Dale Davis, NBA Magic Johnson, NBA Legend Charles Barkley, NBA Legend Michael Jordan, NBA Legend Entertainment: Ice Cube, rapper Chuck D, rapper Kanye West, rapper Hill Harper, Actor, Boris Kodjoe, actor, Whitney Houston, singer Jada Pinkett, actor Angela Bassett, actor ..... among others
44: . | Received personal letter, certificate and pin from President Barack Obama for volunteer service!
45: Recognized by "Who's Who in Black Atlanta" for nine consecutive years! | Recognition
46: I've secured media coverage for my agency and my clients in various publications