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Levi Strauss

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Levi Strauss - Page Text Content

BC: Jeans have become an emblem of western clothing and lifestyle. Levi Strauss is also a perfect example of the "American Dream". Levi Strauss is a visionary and an innovator.

FC: Parker Beak Presents The Legacy of Levi Strauss

1: A boy from the east sets his sights on innovation.

2: Levi Strauss has created a brand. However, he has done much more. He has added a staple to western clothing and is considered a pure visionary.

3: In 1850 Levi Strauss, moved from New York to San Francisco.

4: He arrived during the gold rush, he was one of thousands.

5: He planned to make tents and wagon covers.

6: however, there was no market for these items. So, he fashioned them into pants.

7: Miners loved them for their durable material.

8: They sold like hot cakes, even faster than he could sell them.

9: He opened up a factory to keep up with demand. He also started o use denim and added copper rivets to reinforce pockets

10: He named his great invention "Levis." However in France they called his pants "genes", which quickly translated to "jeans" here in America.

11: After his success, he branched out to open many banks, insurance companies and charitable organizations.

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  • By: Parker B.
  • Joined: over 8 years ago
  • Published Mixbooks: 1
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About This Mixbook

  • Title: Levi Strauss
  • The legacy of Levi, articulated.
  • Tags: levi and stuff
  • Published: over 8 years ago