FC: Evaluation question 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
1: Comparing my music video to the real music video | Link to the real music video - https://www.youtube.com/watch?v=pquhYpGHrlw
2: The official music video for She Moves In Her Own Way doesn't particularly follow a set structure of either performance, narrative or both. It contains short snippets of the band on tour; it shows them travelling on a tour bus, singing/playing their instruments in random places. I would say that the video is a very loose narrative as it isn't a story, however it also features a loose performance element - I think the videos structure can be interpreted in many ways.
3: Link to my music video - https://www.youtube.com/watch?v=pca9htMobf8
4: Unlike the real music video, my music video follows a clear narrative and performance structure: the narrative is the outdoor couple shots, and the performance is the recording studio shots. However our video is similar to the real one in terms of a loose narrative; it features short snippets of the couple on a walk in the countryside. We wanted the video to be like this rather than a complex story as we felt it would fit better with the song and would be more enjoyable to watch. Additionally there is some narrative...
5: included in the performance part. The performance shots show the band recording their song, this could be interpreted as being narrative as there are also shots showing the band in the recording studio listening back to their recording and messing around - therefore showing the audience a story of the band making the song.
6: Similarly both my music video and the official music video show a behind the scenes element to the audience. E.g. - the real video shows the band on their tour bus where fans wouldn't usually get to see them. My music video shows the band recording their song; fans also wouldn't be able to see this. Therefore both music videos are giving the audience a bigger insight into the band by allowing them to see the band in situations they wouldn't normally get to see.
7: My A2 music video features a female love interest; we chose to incorporate her into the music video as the song lyrics suggest that the singer is singing about his new girlfriend and how she is very different to his past relationships. The official music video for the song does not feature a female, it doesn't make any reference to a love interest despite the lyrics.
8: Both videos heavily show the band in the music video, and the focus is mainly on them and even more so on the lead singer. In the real video it is only about the band and them being on tour. My music video features a lot of the band in the recording studio and uses close ups of each individual band member & the instruments they are playing, however it also features the lead singer with his girlfriend.
9: In conclusion both music videos have similarities and differences within them, however both finished products are very different. Before we created and edited the coursework we did not watch the real music video as we didn't want this to have an influence on what we produced.
10: Comparison of the real CD cover and my CD cover/digipack Real CD cover - -My CD cover
11: *** to note, for the coursework we created an album not a single, as singles are rarely sold anymore The official single cover is particularly suited to the Indie/Indie Pop genre as it uses a black and white colour scheme. As well as this it features a picture that isn't the norm/abstract e.g. - doesn't show the whole person. The rose in the picture links to the song as it is about a girl, therefore meaning that the rose would be for the female the song is about. However the single cover...
12: .. has no continuity with the music video. The music video does not feature any connotations of love etc, so there isn't a clear link between the two products. The blue and white coloured fonts also suit the genre of the song as they aren't too bright. The band name and the song name is written in the same font, this is a feature that is kept the same in each of the bands singles. However I personally think it would be more effective for the fonts to be different in order to make the name of the song stand out more.
13: We chose to use a grey/turquoise/white colour scheme - we wanted it to look Indie as well as Indie Pop. The grey suggests that the album is Indie, whereas the turquoise colour helps to show that the song belongs to the Indie Pop genre. Additionally the colour scheme matches the colours on the website, this creates continuity between the products. We decided to use a picture of the female in the music video on the front of the album. The photo has been edited to show 2 photos of her, this suggests that the girl is different...
14: ... (what the song is about). The photo can be considered abstract as it shows two images of the same girl in a countryside background - this links to the music video as the picture was taken in the same location as where the outside nature shots were taken. Therefore we have created continuity; if a person had seen the music video and then saw the album in a shop they might instantly make a link between the two products because of the image. Unlike the official single cover we chose to use different fonts for the band name and the album name...
15: We did this because the bands name is essentially a brand, so we felt that it was important for it to be very different from the font for the album name. Additionally we wanted the album font to look handwritten, as though the band had written the name - and this wouldn't have been appropriate for the band name.